Marketing Specialist - B2B Product Marketing

Job description

TransUnion's Job Applicant Privacy Notice Team Overview Transunion INDAS marketing team is responsible for driving awareness, thought leadership, demand generation and customer engagement for TransUnion INDAS’s data, analytics, fraud, identity and decisioning solutions across the consumer services ecosystem. We bring TransUnion's Information for Good® purpose to life by helping businesses understand and adopt solutions that enable trust, smarter decisions, and economic opportunity. This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week. Role Overview And Core Responsibilities This role will help build and scale the marketing function. Person will support and drive initiatives to increase brand visibility, generate qualified leads, strengthen market positioning, support sales growth and establish TransUnion INDAS as a trusted thought leader in the financial services ecosystem. · Ideal candidate will have 2-6 years of experience in B2B or product marketing, with hands-on exposure to CRM, marketing automation, CMS and email marketing platforms, along with strong PowerPoint and Excel skills. Preference will be given to candidates from financial services, consulting, technology, or data and analytics organizations. · Manage and optimize website content, landing pages, SEO and digital analytics to drive higher website traffic, improve user engagement and increase conversion performance. · Develop compelling thought leadership and marketing content, including white papers, in-dustry reports, case studies, videos and product collateral, to communicate customer value, educate the market and strengthen TransUnion INDAS industry positioning. · Plan and execute integrated B2B marketing campaigns across digital, email, webinar and partner channels to drive lead generation, nurture prospects and support business growth ob-jectives. · Develop sales enablement assets, including customer presentations, solution one-pagers, capability decks and other customer-facing collateral, to support business development efforts and ensure consistent, impactful messaging across client interactions. · Monitor industry trends, competitor activity and customer needs across banking, fintech, NBFC, ecommerce, insurance and payments sectors to support positioning and go-to-market strategies. · Manage marketing calendars, coordinate stakeholders and agencies, track campaign performance, maintain marketing assets and build KPI dashboards for continuous optimization. Required Knowledge And Experiences Proficiency in CRM platforms (Salesforce, HubSpot, or equivalent), Canva and/or Adobe Creative Suite, CMS platforms (WordPress, Adobe Experience Manager or similar), email marketing platforms (Eloqua or equivalent), marketing automation tools and Microsoft PowerPoint and Excel, along with a basic understanding of marketing dashboards, reporting and analytics. We’re also looking for the preferred skills below. Whether you are proficient or could use some brushing up, we’re happy to support your career development and growth in marketing automation platforms, CMS platforms and web content management , SEO/SEM, Storytelling and content writing skills. TransUnion Overview: At TransUnion, we encourage and are committed to creating a real, positive impact and shared sense of purpose within our Workforce for Good , which empowers our people to grow, innovate and contribute to a better future for our communities and customers. We strive to build an environment where our associates are in the driver’s seat of their professional development— while having access to help along the way. We recognize that success comes when our associates thrive both professionally and personally; that’s why we prioritize work/life flexibility and offer resources for our teams across the globe to collaborate and drive excellence. Be a part of our Workforce for Good – you’ll work with great people, pioneering products and cutting-edge technology. TransUnion Job Title Consultant, Marketing