Marketing Specialist, Communications & Digital

Job description

MARKETING SPECIALIST, COMMUNICATIONS & DIGITAL Dartmouth, NS (On-Site) MetOcean Telematics Limited (MetOcean) contributes to the worldwide effort to better understand, assess, monitor, and connect our planet. Our mission is to connect the world without limits. We ensure critical data is transmitted, received, and processed in the fastest and most reliable manner possible anywhere in the world. We value collaboration, innovation, achievement, and connection. We are a growing organization and looking for talented individuals to join our growing team. MetOcean is a global provider of satellite IoT-enabled solutions, designing and manufacturing innovative telemetry products for environment, marine, defence, and other specialized markets. Our marketing team helps tell the MetOcean story, build our brand, support our products and markets, and connect with customers and partners around the world. About the Role: We are seeking a full-time Marketing Specialist, Communications & Digital to support the day-to-day execution of MetOcean's marketing and communications activities. This is a hands-on role with a strong focus on written content, digital marketing, website management, campaigns, and events. The successful candidate will help develop and publish content across our digital channels, support marketing campaigns, maintain website content, and coordinate the marketing side of tradeshows and events. Working closely with the Marketing Manager and Marketing Content Creator, you will help turn marketing plans and ideas into clear, consistent, and effective communications across multiple channels. The ideal candidate is a strong writer who is comfortable working across digital platforms, enjoys variety, and can move between creating content, updating a website, supporting a campaign, and helping deliver an event. Responsibilities include, but are not limited to: Marketing Communications & Content • Develop, write, edit, and proofread marketing content for websites, social media, email campaigns, newsletters, customer communications, announcements, and other channels. • Adapt messaging for different audiences, platforms, and stages of the customer journey while maintaining a consistent brand voice. • Develop and support product, corporate, campaign, case study, customer story, article, and other long-form content. • Work with Product Management and technical teams to translate complex information into clear, engaging customer-facing content. • Support press releases, industry announcements, and other corporate communications. • Repurpose and adapt existing content for use across web, email, social media, presentations, campaigns, and other channels. Digital Marketing & Campaigns • Maintain and update the MetOcean website, including web pages, landing pages, news, product content, and other digital materials using WordPress. • Support SEO, website optimization, email marketing, digital advertising, and other online marketing activities. • Plan and execute integrated marketing campaigns, coordinating content, schedules, approvals, creative assets, and deliverables. • Work with the Marketing Content Creator to coordinate graphics, photography, video, and other creative assets. • Maintain marketing databases and campaign information within Salesforce and other marketing platforms. • Monitor and report on website, email, social media, and campaign performance, providing insights and supporting recommendations. Tradeshows & Events • Support the planning and coordination of tradeshows, conferences, customer events, and other marketing events. • Coordinate event communications, promotional materials, schedules, and marketing deliverables. • Support event logistics, including vendors, shipping, booth materials, inventory, and related documentation. • Prepare pre-event and post-event communications and support onsite social media, photography, and content capture. • Maintain event calendars and related marketing documentation. Creative & Marketing Operations • Collaborate with the Marketing Content Creator and other team members to coordinate written and visual content. • Support basic video editing and other content adaptations as required. • Organize and maintain digital marketing assets, content, and related resources. • Ensure marketing materials and communications are accurate, clear, consistent, and aligned with MetOcean’s brand. Technical Skills: • Strong writing, editing, and proofreading skills. • Experience with WordPress or similar content management systems. • Understanding of SEO, digital marketing, and marketing analytics. • Familiarity with Salesforce, Google Analytics, email marketing platforms, or similar tools is an asset. • Basic video editing or Adobe Creative Cloud experience is an asset. Non-Technical Skills & Competencies: • Strong organizational and project management skills. • Excellent attention to detail. • Ability to manage multiple priorities and meet deadlines. • Strong communication and collaboration skills. • Ability to work effectively across teams and with both technical and non-technical audiences. Education and Experience: • Degree or diploma in Marketing, Communications, Journalism, Business, or a related field. • 3+ years of experience in marketing, communications, digital marketing, or a related field. • Experience developing content for websites, social media, email, and other digital channels. • Experience supporting marketing campaigns, events, and related communications activities. • Experience working with technical information and translating it into clear, accessible content. • Experience in a B2B, technology, manufacturing, marine, defence, satellite communications, or industrial environment is an asset. About MetOcean Telematics: MetOcean Telematics is one of Nova Scotia’s and Atlantic Canada’s Small & Medium Top Employers! We are leaders in Satellite IoT-enabled solutions and design and manufacture right here in Dartmouth, NS. We are a global provider of innovative full-spectrum telemetry products, options, and solutions for environment, marine, defence, and security clients. We are committed to diversity and inclusion in the workplace, ensuring people feel comfortable to be themselves. We want our people to feel that all voices are heard. We treat each other fairly and with dignity regardless of race, national or ethnic origin, colour, religion, age, sex (including pregnancy), gender identity, sexual orientation, marital status, family status and disability/illness, or any other protected grounds. Check us out No phone calls, unsolicited third-party recruiters, or agencies, please. MetOcean is an equal opportunity employer. We prohibit discrimination and harassment of any kind. All applicants will be considered for employment without discrimination. Thank you to all applicants for your interest in joining our team. While we truly appreciate the time and effort that goes into every application, only those selected for further consideration will be contacted.