Marketing Specialist/Manager - Marketing Section, Kobo Japan Department (KJD)

Job description

Job Description: Business Overview Rakuten Group's mission is to "empower people and society through innovation." Domestically and internationally, the Rakuten Group provides over 70 services across a wide range of fields, including internet services such as e-commerce, travel, and digital content; FinTech (financial) services like credit cards, banking, securities, e-money, and smartphone payment apps; mobile services including a mobile carrier business; and even professional sports. By organically connecting these services around a membership centered on Rakuten members, we have formed a unique "Rakuten Ecosystem" that is unlike any other. Department Overview We are an eBook store that offers a wide range of eBooks, including comics, novels, and business books, as well as eBook readers. In the Marketing Section, we are responsible for a broad set of missions, including increasing service awareness, nurturing customers and improving customer satisfaction, and maximizing GMS. We plan and execute a wide variety of initiatives and continuously measure and evaluate their effectiveness. Position: Why We Hire You will work as one team to plan and execute initiatives that contribute to the service’s growth, leveraging a wide range of assets both within and outside the Rakuten Group. Position Details - Plan, execute, analyze, and evaluate customer lifecycle/nurturing initiatives - Plan, execute, analyze, and evaluate initiatives to maximize GMS - Monitor marketing KPIs - Collect, process, and analyze various marketing data - Develop junior members and provide team leadership Work Environment Kobo Japan Department has approximately 35 employees, with 7 employees working in the Marketing Section. Mandatory Qualifications: - Experience conducting quantitative analysis in the marketing domain using BI tools - Experience planning marketing initiatives, including campaigns - Experience analyzing and monitoring marketing KPIs - Experience mentoring junior team members and managing/leading team members Desired Qualifications: - English proficiency: Proficient enough to communicate in a business setting Other Information: Additional information on Location Rakuten Crimson House 1-14-1 Tamagawa, Setagaya-ku, Tokyo #business #marketing #PR #internationalandsports #RakutenKobo Languages: English (Overall - 3 - Advanced), Japanese (Overall - 4 - Fluent)