Marketing Strategist

Job description

DreamLarge/ATLARGE Marketing Strategist Full Time – Hybrid (Up to 3 Days) – Sarasota-based preferred DreamLarge and ATLARGE are seeking a Marketing Strategist to join our creative and strategic team. This role is ideal for a storyteller who thrives on creating engaging, multi-channel content that builds audiences and drives measurable results. As a hands-on individual contributor, you’ll develop and execute content for both DreamLarge’s community-focused brands and ATLARGE’s diverse client base, while also managing assigned accounts and client relationships. To be successful as a Marketing Strategist, you should be a strategic thinker with a passion for both communications and digital marketing. You should possess a variety of skills across various digital platforms, showcase your ability to develop smart and successful campaigns, and be comfortable leading clients. You should be detail-oriented, have reporting and analytical skills, and also be wildly creative in your approach to marketing and communications. The Marketing Strategist will work alongside assigned clients, design and communication leads to craft and execute marketing strategies to reach client goals. You will work collaboratively with customers to create rich, engaging multi-year communication strategies that drive business results. You’ll bring ideas to life across multiple mediums — from social media to newsletters, websites, blogs, and video — ensuring stories resonate, audiences grow, and campaigns deliver impact. Responsibilities Help clients solve complex problems through effective communications, storytelling, and marketing strategies that align with a client’s business objectives. Cultivate relationships with clients, leadership, and stakeholders while demonstrating the confidence and communication skills to represent brands effectively. Plan, develop, write, and design content for social media, email campaigns, newsletters, blogs, and websites Build and manage marketing plans and editorial calendars across DreamLarge brands and ATLARGE client accounts Create multimedia content — including graphics, short-form videos, and visuals — tailored to each platform Manage day-to-day execution of marketing channels, ensuring consistent brand voice, quality, and engagement Plan and launch campaigns (email, newsletter, social media, ad, etc) that align with client and brand goals Collaborate with designers, strategists, and other account leads to deliver cohesive and effective brand storytelling Optimize website and blog content for SEO and user engagement Monitor analytics across social, email, and web platforms, and make data-driven recommendations. Stay current with content marketing trends, tools, and best practices to keep brands relevant Desired Experience Bachelor’s degree in Marketing, Communications, Journalism, Design, or related field — or equivalent experience 3+ years of professional experience in marketing, communications, or digital media Strong digital marketing foundation with an understanding of how strategy, content, and communications work together to achieve client goals Proven ability to adapt a brand’s voice to different audiences through strong writing and editing skills Hands-on experience managing social media (organic and paid across platforms such as Meta, LinkedIn, TikTok, Pinterest, etc.) with a track record of growing audiences and engagement Experience planning and executing multi-channel campaigns, including SEO/SEM, email marketing, social, and display advertising; tactical knowledge of individual platforms is expected (certifications a plus) Working knowledge of CMS platforms and page builders (WordPress, Webflow, Squarespace, etc.) Proficiency with creative tools such as Canva and Adobe Creative Suite (Photoshop, Illustrator, InDesign) Experience with video editing tools such as CapCut, DaVinci Resolve, or Adobe Premiere Familiarity with SEO best practices and analytics tools (Google Analytics, GA4, Data Studio) Strong organizational skills with the ability to manage multiple projects, details, and deadlines Bonus Skills Photography or videography experience in addition to editing Familiarity with paid media and ad campaign execution Strong presentation and client-facing communication skills Event planning and execution Benefits include: Option for hybrid work environment (2-3 days in office) Flexible work schedule Employer health insurance contributions, with options for vision and dental Paid time off to support local communities 10 days paid time off, 2 personal days, and 2 days of sick time About ATLARGE + DreamLarge ATLARGE is a Sarasota-based branding, marketing, and communications agency that partners with entrepreneurs, nonprofits, and mission-driven organizations to solve meaningful challenges. For nearly two decades, ATLARGE has built strategies, stories, and digital experiences that strengthen brands, grow audiences, and deliver measurable results. DreamLarge, ATLARGE’s sister company, is a public benefit corporation dedicated to sparking creativity, collaboration, and positive change in the community. Through storytelling, campaigns, and initiatives like PINC and Dreamers & Doers, DreamLarge demonstrates that doing well and doing good can go hand in hand. Together, ATLARGE and DreamLarge share a common vision: using the power of creativity and strategy to build stronger brands and stronger communities.