Marketing Strategist

Job description

**This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Marketing Strategist based in India.** Help coaches, consultants, and agencies build compelling offers that attract the right customers and drive measurable business growth. In this fully remote, full-time role, you will work directly with founders to develop effective offer strategies, sharpen market positioning, and strengthen direct-response marketing. You will lead discovery and strategy conversations, challenge assumptions when necessary, and translate business goals into clear, commercially viable offers. Using AI tools in real time, you will capture client insights, refine strategic recommendations, and validate key details with stakeholders. Your work will form the strategic foundation for copywriters and media buyers, ensuring that marketing execution is built around a strong offer and a clear value proposition. This opportunity is ideal for an experienced, commercially minded strategist who understands the Indian high-ticket coaching and consulting market and can combine analytical thinking with persuasive communication. ### Accountabilities: - **Offer creation and strategy:** Develop compelling, commercially viable offers for coaches, consultants, and agencies, aligning their services with customer needs and business objectives. - **Market positioning:** Define and refine value propositions, differentiation strategies, and messaging that help clients stand out in competitive markets. - **Founder discovery and consultation:** Lead discovery and strategy calls with founders to understand their businesses, target audiences, services, challenges, and growth objectives. - **Strategic recommendations:** Challenge weak offers and unsupported assumptions constructively, guiding founders toward stronger positioning, more compelling propositions, and better commercial outcomes. - **High-ticket offer development:** Structure premium service offerings by considering pricing, perceived value, customer expectations, risk reversal, and conversion potential within the Indian market. - **Guarantee design:** Develop and evaluate offer guarantees, understanding how they can reduce buyer hesitation while assessing potential financial, operational, and commercial risks. - **AI-assisted strategy development:** Use AI tools during client conversations to capture voice notes, structure insights, generate initial drafts, and refine recommendations in real time. Validate outputs with clients to ensure accuracy and alignment. - **Strategic documentation:** Prepare clear, actionable briefs and business marketing canvases (BMCs) that communicate the offer strategy, positioning, audience insights, and messaging direction to copywriters and media buyers. - **Cross-functional collaboration:** Work closely with marketing execution specialists to ensure campaign messaging, creative direction, and media strategies reflect the agreed offer and positioning. - **Continuous refinement:** Review client feedback, identify weaknesses in existing offers, and recommend improvements that strengthen market appeal and business performance. ## Requirements: - **3–5 years of relevant experience** in direct-response marketing, offer creation, or positioning for coaches, consultants, or agencies. - Demonstrated experience leading discovery calls or strategy sessions with founders and translating business conversations into clear, actionable marketing strategies. - Strong understanding of the Indian coaching and consulting market, particularly high-ticket services, pricing models, buyer expectations, and value propositions. - Proven ability to assess offers critically, challenge founders' assumptions professionally, and defend strategic recommendations with sound commercial reasoning. - Strong knowledge of offer design, including value creation, differentiation, pricing, risk reversal, and the strategic use of guarantees. - Practical experience using AI tools, such as GPT-based applications, to capture client insights, develop drafts, organise information, and improve the efficiency of strategy development. - Excellent writing and communication skills, with the ability to produce clear, structured strategic briefs that copywriters and media buyers can use effectively. - Strong analytical and critical-thinking skills, with the ability to identify gaps in an offer, evaluate commercial risks, and recommend practical improvements. - Confidence in communicating directly with founders, managing differing opinions, and guiding stakeholders toward effective decisions. - Ability to understand client needs, ask insightful questions, and distinguish between what a client requests and what will best support their business objectives. - Strong collaboration skills and the ability to work independently in a remote environment while managing multiple client priorities. **Preferred qualifications and experience:** - Familiarity with offer creation and marketing principles from *$100M Offers* by Alex Hormozi and the direct-response marketing approaches associated with Dan Kennedy. - Previous experience selling high-ticket services or personally coaching clients on premium service offerings. - Additional knowledge of media buying, conversion-focused marketing, and campaign strategy. - Experience working with high-ticket sales processes, coaching businesses, consulting practices, or specialised agencies. ## Benefits: - **Competitive compensation:** Salary details were not specified in the original job description. - **Work arrangement:** Fully remote position based in India. - **Employment type:** Full-time opportunity. - **Strategic ownership:** Opportunity to shape offers and positioning strategies that directly influence client acquisition and business growth. - **Founder-level collaboration:** Work directly with business founders and influence important commercial and marketing decisions. - **AI-powered workflows:** Use AI tools in practical, real-time strategy development to improve productivity and sharpen client deliverables. - **Cross-functional exposure:** Collaborate with copywriters and media buyers to connect strategic thinking with marketing execution. - **Professional development:** Deepen expertise in direct-response marketing, high-ticket offer creation, positioning, and conversion-focused strategy.