Marketing Strategy Director

### Help Us Build The Future of Travel At Airalo, we're making it easier for people to stay connected wherever they travel. As the world's first eSIM store, we help millions of travelers access affordable mobile data in 200+ countries and regions around the world. Today, we're a team of 400+ people across 60+ countries, building a product used by travelers every day. We've grown quickly, but we've worked hard to keep what matters: trust, ownership, and the freedom for people to do great work without unnecessary layers or bureaucracy. We're fully remote by design, genuinely global, and united by a shared mission to make travel simpler for everyone. ### Your Next Destination - **Location:** Remote, anywhere in Spain, the UK, or the UAE. - **Contract:** - Spain: Full-time, permanent *contrato indefinido* via Deel (our employer of record in Spain) - UK: Full-time, permanent (local contract) - UAE: Full-time, permanent via Deel (our employer of record in the UAE) - **Benefits:** Learn more about our benefits here in this link - - **Languages:** English is our main working language day to day, so you'll need to be comfortable communicating in it both in meetings and async. Curious what it's actually like to work at Airalo? We've put together a guide for each of the hubs we hire from most, covering our benefits, remote culture, employment setup, and what our team values most: - **Life at Airalo · España**: - **Life at Airalo · United Kingdom**: - **Life at Airalo · United Arab Emirates**: As **Marketing Strategy Director** at Airalo, you will collaborate closely with the Growth organization to define and optimize acquisition, conversion, and retention targets across regions and channels. You will operate as a central, region agnostic capital allocator within Growth — ensuring time, budget, and effort are deployed toward the highest incremental impact opportunities. Acting as a key partner to Growth leadership, you will turn complex data into clear trade off decisions, pressure test assumptions, and help determine where the next dollar and the next hour should be invested. In this role, you will own Growth’s forecasting and planning processes, ensuring regional and central teams are aligned on targets, assumptions, and trade offs. You will run the operating cadence for Growth, steward the business inputs, scenario frameworks, and planning logic layered on top of Data’s forecasting model, and translate performance insights into cross regional and cross channel allocation decisions that improve incremental growth and capital efficiency — operating within the financial guardrails set by our Finance team. ### Responsibilities include but are not limited to: ### **Forecasting, Planning & Operating Rhythm** - Own Growth’s forecasting process end to end: gather assumptions, challenge inputs, coordinate with Data, and prepare forecast narratives for leadership - Maintain and continuously refine the business logic, pacing, scenario planning, and target setting frameworks built on top of Airalo’s forecasting model - Lead monthly and quarterly business reviews — prepare materials, synthesize insights, and ensure follow-ups drive real action - Run weekly operating cadence for Growth: performance reviews, KPI tracking, variance analysis, and strategic escalations ### **Budget Allocation & Strategic Decision Support** - Build data-driven recommendations on spend allocation across regions and channels, using CAC, pLTV, incrementality and ROI insights to optimize for incremental profit/growth - Conduct granular regional deep dives (country/segment/channel) and identify levers to improve growth or efficiency. - Identify cross-regional capital reallocation opportunities and quantify trade-offs between markets (e.g., where incremental $1 delivers highest marginal return). - Partner with Growth, Product, Brand, and Finance to align on targets, trade-offs, and the drivers behind plan variances. ### **Analytics Partnership & Insight Activation** - Serve as Growth’s primary business partner to the Data team: consolidate analytical needs, provide business context, and ensure high-quality inputs into Data’s roadmap. - Translate analytical outputs (forecasts, dashboards, experiment results) into decisions, actions, and processes that stick. - Ensure Growth teams adopt and operationalize dashboards and models — build documentation, training, and clear workflows. ### **Cross-Functional Strategy & Special Projects** - Lead cross-functional projects such as regional/channel diagnostics, efficiency audits, or market deep-dives - including 30 day “drop-in” sprints to fix specific business problems - Build frameworks that guide decision-making: ROI models, sizing models, scenario tools, prioritization structures. - Identify and implement process improvements across the Growth org to increase speed, clarity, and execution quality. ### Must Haves: - 9+ years in Marketing Strategy, BizOps, FP&A, Management Consulting, Strategy & Operations, or similar analytical roles. - Demonstrated experience owning planning cycles and influencing capital allocation decisions at a multi-market or global level. - Demonstrated ability to maintain forecasting models (Excel/Sheets) and run scenario planning, CAC/LTV experience, pacing, and ROI logic. - Strong analytical proficiency: Excel (advanced), and comfort working with SQL and modern BI tools (Looker, Lightdash, Tableau). Experience with MMM models a plus. - Clear experience turning data into recommendations — not just reporting results, but synthesizing insights into “what we do next.” - Ability to challenge assumptions, pressure-test inputs, and navigate ambiguous or incomplete data. - Experience working cross-functionally with channel leads, PMs, and Data teams; strong communication skills with senior stakeholders. - Comfort managing complex, deadline-driven projects, prioritizing across markets, and driving alignment among multiple teams. - A proactive, structured problem-solver who can pick up unclear problems, untangle them, and deliver clarity with minimal guidance. ### Nice To Haves: - Experience in consumer tech, marketplace, travel, or subscription businesses - Familiarity with marketing analytics: attribution, CAC/LTV modeling, incrementality testing, funnel analysis - Comfort coordinating experimentation roadmaps and interpreting lift tests or causal results - Prior experience as the business partner to a Data/Analytics org