Marketing Strategy Specialist

About the Role Accenture is seeking a Marketing Strategy Specialist to lead the planning and execution of end-to-end marketing strategies and campaigns across digital and offline channels. In this role, you will work closely with stakeholders to develop impactful marketing initiatives, optimize campaign performance, and deliver measurable business outcomes. You will leverage data, analytics, and marketing expertise to recommend the most effective channels, strategies, and approaches to engage customers and drive growth. Key Responsibilities Develop and execute integrated, multi-channel marketing strategies and campaigns. Create project plans and manage campaign delivery from concept through execution. Analyze campaign results and build performance dashboards to support decision-making. Identify optimization opportunities through testing, reporting, and quality assurance processes. Coordinate cross-functional teams and third-party partners, including agencies, designers, and content creators. Provide strategic recommendations and guidance to marketing stakeholders. Ensure timely delivery of high-quality project outcomes and campaign deliverables. Support project teams through collaboration, communication, and continuous improvement initiatives Why Join Accenture? At Accenture, you'll work with leading global clients, collaborate with talented and diverse teams, and help shape innovative marketing solutions. We offer a dynamic environment where you can grow your career, develop new skills, and make a meaningful impact. Join us and help create innovative marketing strategies that drive customer engagement and business growth Basic Qualifications 5+ years of experience planning and managing end-to-end, multi-channel marketing campaigns across digital and offline channels. Experience working within the Oil & Gas industry . Strong understanding of marketing strategy, campaign planning, and execution. Ability to develop and present strategic recommendations to marketing and business stakeholders. Excellent written and verbal communication skills. Strong organizational, prioritization, and time-management abilities. Ability to work independently while collaborating effectively across teams. Experience creating and delivering client presentations and proposals. Knowledge of digital marketing best practices and marketing analytics. Preferred Qualifications Experience with loyalty marketing programs and customer engagement initiatives. Understanding of loyalty and marketing performance metrics. Project management experience. Experience using CRM and project management platforms. Experience supporting global or regional marketing programs. Experience working with leading marketing and creative agencies. Knowledge of customer growth and customer experience strategies. Professional Skills Marketing Strategy Go-to-Market Strategy Marketing Analytics & Reporting Digital Marketing Stakeholder Management Customer Growth & Experience Strategy Effective Written Communication Revenue Growth Management About Accenture Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at Equal Employment Opportunity Statement We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.