Marketing Systems Architect

Job description

Who we are Over 600 employees strong, Asure sees Human Capital Management (HCM) through the lens of entrepreneurs and executives with an owner’s mentality. We help businesses develop their “Human Capital” to get to the next level, stay compliant, and allocate their time, money and technology toward growth. Our HCM platform empowers more than 100,000 clients to build great teams and better manage their people while staying compliant in an ever-changing HR legislative landscape. Asure’s HCM offering includes Payroll & Tax, HR, and Time & Attendance software and HR Services ranging from online compliance tools to a fully outsourced HR department. This position can be based near any of Asure’s hub office locations. Flexibility for hybrid arrangements may be considered. The Marketing Systems Architect is the engine under Asure’s marketing hood — reporting directly to the VP of Growth. This is a high-ownership role at the intersection of marketing technology, data strategy, revenue operations, and sales enablement. It’s not a role for someone who manages systems from a distance. It’s a role for someone who gets into the details, builds things that scale, and is obsessed with putting the right information in front of the right sales rep at the right moment. You’ll own HubSpot and all marketing-owned technology, and serve as the primary marketing partner to Revenue Operations — who owns and administers , Asure’s system of record. That partnership is critical. Marketing generates the signal; RevOps and Sales act on it. Your job is to make sure the handoff is seamless, the data is trustworthy, and the leads that reach our sales reps are high-intent and ready to convert. The ideal candidate is both a systems thinker and a hands-on operator. They bring best practices, not just technical proficiency — and they measure their success by the quality of pipeline they help create, not the sophistication of the workflows they build. What You’ll Do Marketing Technology Ownership Own the strategy, administration, governance, and optimization of HubSpot and all marketing-owned software — including evaluation and implementation of future platforms as the business grows. Serve as the primary marketing stakeholder for integrations across CRM, sales engagement, analytics, enrichment, webinar, event, and intent platforms. Partner closely with Revenue Operations, who owns and administers as Asure’s system of record — ensuring marketing data flows accurately between systems and that both teams are operating from a single source of truth. Maintain a scalable marketing technology roadmap aligned to business priorities and manage vendor relationships, contracts, and system performance. Campaign & Workflow Operations Build and optimize workflows, automation, segmentation, lead routing, scoring, lifecycle stages, and nurture programs that support the full buyer’s journey. Ensure campaigns are launched with operational precision across email, webinar, event, digital, and outbound channels — with standardized naming conventions, QA processes, and documentation. Partner with marketing leaders across customer acquisition, customer growth, and partner marketing to set up and execute the campaigns they prescribe and collaborate on — translating strategy into operational reality with speed, precision, and alignment to each team’s goals. Align Salesloft cadences to campaign engagement and lead handoff processes across all three motions. Lead Management & Sales Enablement Own the end-to-end process for lead capture, enrichment, scoring, routing, and handoff — with a singular focus on delivering high-intent, sales-ready leads to the right rep at the right time. Partner with Revenue Operations and Sales leadership to improve SLA adherence, lead follow-up visibility, and conversion performance across the funnel. Develop and maintain lifecycle definitions, funnel stage logic, and service-level processes that create accountability and transparency between marketing and sales. Identify bottlenecks in the lead-to-opportunity workflow and implement scalable fixes — because a lead that doesn’t convert is a lead that didn’t get the right attention at the right moment. Data, Reporting & Attribution Build and maintain dashboards, reporting frameworks, and attribution models that measure marketing’s contribution to pipeline and revenue — in a way that earns trust from both marketing and sales leadership. Ensure data integrity across marketing systems and deliver clear visibility into campaign performance, sourced and influenced pipeline, conversion rates, and ROI. Translate operational data into actionable recommendations — not just reports that get filed away, but insights that change how the team allocates time and budget. Establish consistent KPI definitions, reporting standards, and data governance practices across the marketing organization. Process Improvement & Governance Create scalable processes, documentation, and governance frameworks that bring operational discipline to the marketing organization without slowing it down. Lead audits and ongoing maintenance of workflows, forms, integrations, lists, user access, and system structure. Identify opportunities to automate manual work, reduce friction, and improve team efficiency — and then actually build those improvements. Ensure compliance with privacy, consent, and data management standards across all marketing systems and programs. Qualifications Bachelor’s degree preferred; equivalent experience considered. 7+ years of experience in marketing operations, revenue operations, or demand generation operations in a B2B environment. 3+ years owning and administering HubSpot in a complex B2B environment; deep familiarity with workflows, scoring, lifecycle stages, and reporting. Strong experience with Salesloft or a comparable sales engagement platform. Proven ability to partner cross-functionally with Revenue Operations, Sales, and Business Applications — especially in environments where is the system of record. Experience building attribution models, dashboards, and performance reporting frameworks that drive real decisions. Strong understanding of CRM and MAP integrations, funnel management, lead routing, and campaign operations. A best-practices mindset — someone who knows what ‘good’ looks like and can build toward it, not just maintain what’s already there. Highly organized, detail-oriented, and equally comfortable working strategically and getting into the weeds. B2B SaaS or HCM industry experience strongly preferred. Self-starter with a builder mentality — energized by autonomy, ownership, and measurable outcomes. Compensation The salary range for this role is $115,000 - $125,000 annually, based on relevant experience, skills, and industry knowledge. Asure Software offers a variety of employee benefits. Salary information is determined by market location and is provided in accordance with state and local pay-transparency laws. Applicants should apply via Benefits Medical, Dental, Vision, HSA, FSA- All effective on day 1! Company paid Basic Life Insurance, A+D, Long-Term Disability, and Short-Term Disability 401K Program with 3% safe harbor contribution Employee Stock Purchase Program Fitness Reimbursement Program Self-Managed PTO Our Mission To provide Human Capital Management (HCM) software and services that help companies grow, while nurturing a culture of growth around us. Helping customers grow by getting the most from their human capital. Helping our employees grow personally and professionally. Growing relationships in our communities that inspire goodness. Do all of these things in a way that grows shareholder value Our Vision Be the most trusted Human Capital Management resource to entrepreneurs everywhere. Our Values Reflect who we are and what we stand for as a company. Embrace Change Lead with Integrity Own the Outcome Deliver Awesome Be a Good Human We are an equal opportunity employer. All candidates must be legally authorized to work in the US, as we are unable to sponsor or transfer Visas at this time. NO AGENCIES PLEASE Any unsolicited resumes sent to Asure Software from a third party, such as an Agency, including unsolicited resumes sent to Asure’s mailing address, fax machine or email address, directly to employees or hiring managers will be considered Asure property. Asure will not pay a fee for any placement resulting from the receipt of an unsolicited resume.