Marketing Systems Manager

Job description

About the role Babble is building a signal-driven marketing system — one that tells us which accounts to act on, what action to take, and when. This role owns the infrastructure that makes it work. You will be responsible for the automation workflows, data architecture, and platform integrations that connect marketing and sales activity at scale. You will work closely with the Demand Performance Manager, Revenue Operations, and Sales leadership — acting as the technical bridge between commercial ambition and system reality. This is a build role. The systems are not finished. You will be designing and configuring as much as you are managing and maintaining. If you are energised by that kind of problem — and you have the technical curiosity and structured thinking to thrive in it — this role is for you. You do not need to be a marketing expert. You need to understand how marketing and sales systems work, think clearly about data and logic, and communicate well with people who are not technical. The mindset matters more than the CV. What you will be doing Automation infrastructure Own and develop the automation workflows that run commercial motions across HubSpot and Salesforce — workflow logic, sequence design, integration health, and platform configuration. Ensure the automation layer runs reliably, with proper testing, monitoring, and escalation processes in place. Identify opportunities to reduce manual effort across marketing and RevOps, and deliver those improvements at pace. Manage the Marketing Automation Coordinator, providing clear direction on priorities and quality standards. Data architecture and CRM integration Own the data infrastructure that connects marketing platforms to Salesforce — ensuring data is clean, consistent, and actionable. Define and enforce data standards across marketing inputs to CRM: lead classification, lifecycle stage logic, and attribution field governance. Oversee the HubSpot-Salesforce integration, maintaining data integrity across the full marketing-to-sales journey. Signal scoring and intelligence Support the design and build of the customer and prospect signal scoring model, incorporating behavioural, firmographic, and engagement data. Contribute to the customer health model, integrating signals across product usage, engagement, tenure, and commercial data. Help operationalise next best action logic — ensuring the right motion is triggered for the right account at the right time. As the model matures, take increasing ownership of signal definitions and scoring logic in partnership with marketing and sales leadership. Reporting and attribution Build and maintain the marketing attribution model — tracking how campaigns, channels, and signals contribute to pipeline and revenue. Produce forward-looking dashboards and motion performance reports by customer tier. Define lead lifecycle stages from initial signal capture through to sales-ready handoff, and track conversion at each stage. Commercial alignment Act as the primary technical partner for RevOps on all marketing data, systems, and intelligence requirements. Work with Sales and RevOps on pipeline targets, shared reporting standards, and commercial governance. Translate commercial requirements into system logic — and system constraints into language stakeholders can act on. What we are looking for Mindset and thinking style — this is the most important section You see how the parts connect. You instinctively ask what breaks if this changes. Systems thinker. You are comfortable with data, logic, and structured problem-solving. You do not guess when you can measure. Analytically rigorous. You pick up new tools quickly. You enjoy understanding how platforms work under the hood, not just on the surface. Technologically curious. You can explain technical concepts to non-technical stakeholders without losing precision. You know when to simplify and when to be exact. Clear communicator. You are comfortable with ambiguity. You can make progress without a complete brief and without someone telling you what to do next. Builder mentality. Technical competence Solid understanding of how marketing automation and CRM platforms work — workflow logic, data architecture, integration management, and reporting. You do not need to have worked in HubSpot or Salesforce specifically; you need to understand deeply what these categories of tool do and what good looks like. Comfortable working with data: cleaning it, structuring it, interrogating it, and drawing conclusions from it. Able to design and configure automation workflows — sequencing, triggers, conditional logic, and error handling. Familiarity with how marketing and sales data connects across systems — lead lifecycle, attribution, pipeline contribution. Communication and collaboration Able to work as a genuine partner to marketing, sales, and RevOps — not just a technical resource. Confident presenting findings and recommendations to senior stakeholders. Comfortable operating across time zones and functions in a distributed team. Experience — context, not a checklist We care about what you can do, not where you have done it. We are open to backgrounds in marketing technology, CRM administration, digital operations, RevOps, data analysis, or technical project management. What matters is that you have worked in environments where systems, data, and commercial outcomes intersect — and that you have been responsible for making them work. Experience in a B2B technology or recurring revenue environment is useful but not required. Marketing knowledge is a plus, not a prerequisite. What success looks like In the first 90 days: you understand the current state of our HubSpot and Salesforce environment, you have identified the most important gaps and quick wins, and you have started building the data foundations the signal model depends on. At six months: the automation infrastructure is running reliably, the HubSpot-Salesforce integration is clean, and we have a clear attribution framework in place. At twelve months: the signal scoring model is live and improving, next best action logic is driving commercial motions across the account base, and you own the intelligence layer end-to-end. Why work for Babble? Pension: Statutory pension provision Sick Leave: 20 days’ statutory sick pay Work Environment: Full‑time, office‑based role Parental Leave: Statutory maternity and paternity leave Working at Babble Babble is a UK-based cloud technology business serving thousands of SMB customers across Microsoft Modern Work, Cybersecurity, Contact Centre, Mobile, and Connectivity. We are growing fast and building the commercial infrastructure to grow faster. The Kosovo team plays a central role in that infrastructure — this is not an outsourced support function. You will work directly with senior marketing and commercial leadership, and your work will have visible impact on how the business performs. The recruitment process We want to move quickly but get this right. The process will be: a screening call, followed by a Teams interview, and depending on the conversation, a short practical task to assess how you think through a systems or data problem. We are not looking for the right answer — we are looking for how you approach it. Direct Candidates Only Babble | Leading UK Cloud Solutions Provider Why Babble? Babble is a Customer Experience-led growth business. As the ultimate Trusted Advisor for cloud-based technologies, we specialize in empowering businesses with the best solutions from the world's leading providers. We are specialists in: Microsoft Modern Work Cybersecurity Contact Centre Technology Mobile Solutions Communications & Connectivity With thousands of customers, we're just scratching the surface of our potential. Many of our clients currently benefit from one or two of our technologies, presenting an incredible opportunity to introduce them to our full suite of market-leading solutions. Join us on this exciting journey and let's achieve greatness together! About Us | Leading UK Cloud Solutions Provider | Babble