Marketing Technology Ops Lead

Job description

OVERVIEW The Marketing Technology Operations Lead is the orchestrator responsible for operationalising the Marketing Technology capability across the commercial, solution, and delivery pillars. Your mission is to convert admin-heavy workflows into a scalable, automated engine, eliminating manual overhead by architecting automated backend workflows and self-service client interfaces (client-tier-dependent) that enable scalability. You will own the Capability Roadmap and the 'Incubeta Way of Working,' ensuring that global delivery is consistent, proactive, and 'AI-first.' By enforcing rigorous commercial discipline - from automated price indexing to risk-based contract evaluation to automated cross and upsell opportunities - you ensure that Marketing Technology operations drive sustained profitability and seamless cross-capability growth. 1. Automation & Workflow Design Partner with key stakeholders to architect and deploy automated backend workflows that streamline the end-to-end reseller lifecycle Embed 'Transparency' into the operational architecture, ensuring data and margin visibility are automated features of the client experience.. Develop a client-facing interface to automate administrative tasks and eliminate manual work for local client teams. Implement a group-wide ticketing system to provide efficient, high-fidelity support for long-tail reseller clients. Working closely with local markets to define the “Incubeta way” of servicing our Marketing Technology clients based on client tiering. 2. Strategic Roadmap & Operational Excellence Own the Capability Roadmap, ensuring backend automation and cross-capability growth remain the primary engines for scaling the offering. Centralise the collection and distribution of thought-leadership, case studies, and best practices from global specialists to ensure a unified 'Single Voice.' Partner with HR to review and evolve job titles and role definitions within the capability, ensuring they are future-facing, inspiring, and aligned with an AI-outcomes agency. Partner with HR to drive cultural change by coaching regional leads and teams on the value of standardised automation, overcoming resistance to new ways of working. Monitor alignment with global delivery standards and escalate misalignments to regional leads for collaborative resolution. Collaborate with the COO to deploy and evolve the global operating model for Marketing Technology, ensuring seamless integration and operational excellence across all markets 3. Commercial Rigour & Performance Tracking Develop standardised, real-time reporting frameworks that empower teams to monitor health scores and proactively convert client risks into growth opportunities. Equip the Global Director of Channel Partnerships with the data-driven insights and performance metrics required to optimise reseller relationships and secure the right partner-led funding Establish a formal evaluation process for reseller opportunities, balancing payment default and cashflow risk against high-margin GP and cross-capability growth opportunities. Partner with the Capability Lead to operationalise 'smart' pricing frameworks that prioritise rapid cross-sell, promote “stickiness”, and drive market competitiveness. Establish and oversee a client maturity framework that monitors GMP Suite adoption to trigger automated upsell and cross-sell pathways, driving scalable growth across our capabilities. Standardise the inclusion of annual price index increases in contracts to ensure seamless execution while accounting for client nuances. Maintain rigorous oversight of pricing discipline to ensure that all client engagements remain aligned with profitability benchmarks. Monitor and optimise global capacity and skill sets to ensure resource allocation is aligned with client demand and group profitability. Incubeta Company Values: Earn Trust: Focused on maintaining and increasing customer focus, works with the customer in mind earning trust along each step with clients and colleagues Help Others Succeed: Makes an active contribution to a joint result (organizational target) or to resolving problems or conflicts. Think in terms of possibilities. Is able to solve issues and problems in a timely and effective manner, working as a team. Dare to Lead: Is willing to improve individual performance and stimulate others to act accordingly. Setting the standard and example. Being solution driven. Exceed Expectations: Carries out tasks without help from others; takes command of problem situations and aims to achieve more than the basic requirements Equal Opportunity Employer: Incubeta is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Application Process: If you feel you meet the criteria please kindly submit your resume, cover letter, and portfolio of relevant work. Applications will be reviewed on a rolling basis until the position is filled.Please take note that if you do not receive a response within 2 weeks of applying, you should consider your application as unsuccessful. Join us at Incubeta to shape the future of digital marketing!