Marketing Technology Product Strategist (SEO/AEO/GEO)

Job description

At Houston Methodist, the Marketing Technology (MarTech) Product Strategist position is responsible for technical campaign execution and deployments related to assigned digital products. This position utilizes strategic planning and technical administrative skills to coordinate product deliverables for a specified digital product and provides product support within digital tools and integrations to increase consumer and patient engagement, drive volume, and improve experiences. The MarTech Product Strategist position utilizes proficiency in assigned digital products, contributes to strategic plans, supports project management of enhancements and implementations, and activates digital campaigns and digital programming within the product and tools as an active user. This position is responsible for the coordination and planning for product and experience implementations, enhancements, and maintenance in alignment with business priorities and service line goals, as well as the administration of product capabilities. The candidate owns organic visibility across the health system's digital presence — traditional SEO, SEM coordination, and the emerging discipline of Answer Engine Optimization (AEO/GEO), which governs how Houston Methodist is surfaced and cited by AI assistants including ChatGPT, Perplexity, Gemini, and Google AI Overviews. Houston Methodist is hiring a search strategist to own how one of the nation's top academic medical centers is found — by patients, by search engines, and increasingly, by AI. This role spans technical SEO, SEM alignment, and the emerging frontier of Answer Engine Optimization (AEO): ensuring our physicians, services, and expertise are surfaced accurately and prominently when patients ask AI assistants for care guidance. • Hands-on SEO including enterprise/multi-site environments (healthcare a plus, not required) • Strong analytics proficiency — GA4 required; Adobe Customer Journey Analytics (CJA) a plus • Technical SEO depth: crawl analysis, log file review, Core Web Vitals, JavaScript SEO, JSON-LD schema implementation • AEO/GEO working knowledge — how LLMs retrieve, rank, and cite content; entity SEO; answer-formatted content structuring. Proof of active experimentation matters more than years of titled experience. • Working SEM experience — Google Ads/Bing, campaign structure, landing page optimization • Tool fluency: Google Search Console, Ahrefs, Moz, SEO Clarity, Conductor (or similar enterprise SEO platform), Screaming Frog, Looker Studio or equivalent • Google Business Profile management and local SEO optimization — experience managing multi-location profiles, local pack performance, and citation consistency at scale • Page performance fluency — Google Lighthouse, Core Web Vitals diagnostics, and ability to partner with dev on remediation • Technical literacy: HTML/CSS, JS fundamentals, CMS platforms • Demonstrated project management experience — ability to run multiple concurrent initiatives with cross-functional stakeholders, defined milestones, and on-time delivery • Very Strong presentation and communication skills — ability to translate technical search concepts into executive-ready narratives for non-technical clinical and marketing leadership; comfortable presenting to director and VP-level audiences FLSA STATUS Exempt QUALIFICATIONS EDUCATION Bachelor’s degree in related MarTech field, including but not limited to Business, Design or Graphic Design, Communications, Computer Science, MIS, Engineering. For internal candidates will consider 4 additional years of experience in lieu of degree EXPERIENCE Four years’ direct experience in MarTech with digital marketing products, software, design and technologies as applicable to the assigned product Experience working with third-party agencies and vendors, overseeing their deliverables and output LICENSES AND CERTIFICATIONS Preferred Certification in programming, product management, product administration, or specified product software KNOWLEDGE AND ABILITIES Demonstrates the skills and competencies necessary to safely perform the assigned job, determined through ongoing skills, competency assessments, and performance evaluations Sufficient proficiency in speaking, reading, and writing the English language necessary to perform the essential functions of this job, especially with regard to activities impacting patient or employee safety or security Ability to effectively communicate with patients, physicians, family members and co-workers in a manner consistent with a customer service focus and application of positive language principles Demonstrated project management experience Ability to communicate with authority on product capabilities and creative solutions, utilizing data points and translating technical capabilities into usable business cases for management and leadership Proficiency in product and software tools applicable to the role, including product capabilities, limitations, and general best practices Ability to analyze data sources to evaluate product performance and identify optimizations through effective and clear data storytelling Ability to determine creative product experiences and solutions that operate in respect to compliance and regulatory guidelines that are unique to healthcare Strong knowledge of UI/UX with respect to product (may include HTML and CSS, knowledge of all major web browsers and plugins, strong understanding of front-end web and style frameworks, and experience with content best-practices) Ability to work under pressure and balance many competing priorities in an organized manner Proficient in spreadsheet, word-processing, and presentation software Ability to effectively and influentially communicate to all levels of the organization through a variety of channels (oral and written communication, presentation platforms) Ability to motivate others ESSENTIAL FUNCTIONS PEOPLE ESSENTIAL FUNCTIONS Supports the strategic planning of product requirements and designs for new deployments and experiences that align business strategies and priorities to the digital product capabilities. Effectively engages and interfaces with stakeholders and collaborators within or outside the organization to communicate and translate all aspects related to the assigned product and ensure deployments and assigned deliverables. Collaborates with business partners, business entities, and third parties to ensure timely, accurate, and effective product activations at all times, ensuring end-to-end production planning that accomplishes strategic business goals. Helps identify gaps and define creative improvements, assisting in the design, prioritization, and presentations and business cases for management conversations. SERVICE ESSENTIAL FUNCTIONS Determines and fulfills administrative duties available in product based on extensive technical product knowledge, testing and data points. Partners with cross-functional teams for sourcing creative requirements, product needs, and campaign goals, mapping required deliverables to a production plan, gathering approvals, and helping further larger strategic product vision. Supports product activation and effective adoption and utilization within dynamic, evolving digital and technical ecosystems, ensuring continued alignment with revenue-driving marketing initiatives and established service line strategies. Builds key performance indicator (KPI) dashboards and programming scorecards to build reporting and determines product strategic optimizations. Fulfills product and campaign testing initiatives to ensure the most effective design, user-experiences, and product applications to meet larger marketing objectives. QUALITY/SAFETY ESSENTIAL FUNCTIONS Partners with teams to establish and monitor KPI’s to ensure product health, working with technical teams to address functionality challenges and ensuring regulatory and compliance alignment with programming at all times. FINANCE ESSENTIAL FUNCTIONS Ensures a product and experience roadmap in alignment with plans, and the effective evaluation of products, partnerships and tools that maximize efficiencies and optimize productivity and return on investment, while remaining within the department financial target. GROWTH/INNOVATION ESSENTIAL FUNCTIONS Supports discovery on innovative products, partnerships, and growth opportunities for digital experiences, creating data-driven business cases for assessing and implementing solutions that close gaps and enhance front-end experiences through technological solutions. Stays abreast of emerging product technology trends and seeks out innovative solutions to address product management. Supports digital innovation and transformation through data-driven approaches through implementing and administering products, tools, technologies, designs and partnerships that ease frictions through technological solutions for marketing purposes. SUPPLEMENTAL REQUIREMENTS WORK ATTIRE Uniform: No Scrubs: No Business professional: Yes Other (department approved): No ON-CALL* *Note that employees may be required to be on-call during emergencies (ie. Disaster, Severe Weather Events, etc) regardless of selection below. On Call* Yes TRAVEL** **Travel specifications may vary by department** May require travel within the Houston Metropolitan area Yes May require travel outside Houston Metropolitan area No Work Shift : 1 - Day (United States of America) Job Category : Non-clinical Houston Methodist is one of the nation’s leading health systems and academic medical centers. The health system consists of eight hospitals: Houston Methodist Hospital, its flagship academic hospital in the Texas Medical Center, seven community hospitals and one long-term acute care hospital throughout the Greater Houston metropolitan area. Houston Methodist also includes a research institute; a comprehensive residency program; international patient services; freestanding comprehensive care clinics, emergency care and imaging centers; and outpatient facilities. Come lead with us! Houston Methodist is an Equal Opportunity Employer.