Marketplace Analyst

Job description

**About the Role** The Marketplace Analyst is a key contributor to the success of SoundStack’s demand partners, providing strategic programmatic audio media planning and hands-on campaign management, optimization, and advertising support. This role is central to how partners plan, activate, and optimize their audio advertising within the SoundStack Marketplace. You will lead the full lifecycle of campaign planning and execution — including inventory forecasting, media plan development, inventory and deal management, campaign setup, delivery oversight, and performance optimization. By combining analytical rigor with deep platform and marketplace knowledge, you’ll ensure partners receive exceptional results across their audio advertising campaigns. This is a hybrid role combining strategic media planning with hands-on DSP execution, focused on maximizing campaign performance and inventory efficiency across streaming, podcast, and other audio environments. You'll collaborate with sales, publisher supply partners, and demand partners, including technical teams, to ensure our clients’ campaigns are backed by smart planning, premium audio inventory, and operational excellence. #### Core Job Responsibilities #### **Inventory Strategy & Media Planning** - Build strategic media plans for programmatic audio campaigns based on client goals and available inventory - Assess and recommend inventory (e.g. podcast, streaming) and organize partner supply sources - Align targeting, budget, and audience strategy with available programmatic audio supply - Coordinate with internal, supply, and demand teams to ensure accurate forecasting and availability - Monitor internal reports and alerts on performance and troubleshoot as needed - Serve as a subject-matter expert on all things audio inventory including trends, marketplace dynamics, and platform capabilities #### **Campaign Management & Execution** - Launch, manage, and optimize audio campaigns in ad systems such as AdsWizz, Magnite, Xandr and more. - Monitor campaign pacing, delivery, and performance; adjust audiences, and placements as needed. - Troubleshoot campaign issues in real time, including delivery gaps, creative approvals, and tracking errors. - Prepare reporting and insights for clients and internal stakeholders. - Collaborate with ad operations and client services to maintain a high standard of execution and service. - Month end reconciliation communications and troubleshooting. **Requirements:** - Bachelor's degree in marketing, advertising, business, or a related field (or equivalent work experience) - 2–4 years of experience in media planning, inventory strategy, or campaign management in traditional or programmatic advertising - Proven experience in programmatic advertising and ad operations, with a strong understanding of ad-serving platforms, supply-side platforms (SSPs), demand-side-platforms (DSPs), and programmatic ecosystem - Hands-on experience with programmatic DSPs and platforms like The Trade Desk, DV360, or AdsWizz - Familiarity with third-party measurement, verification, and attribution tools in audio environments - A passionate, proactive approach to understanding and improving performance - Excellent analytical skills, with the ability to interpret data, generate insights, and make data-driven decisions - Experience with data visualization and analytics tools, such as DOMO, is a plus - Solid project management skills, with the ability to multitask, prioritize, and meet deadlines in a fast-paced environment - Strong communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders - Up-to-date knowledge of industry trends, technologies, and best practices in programmatic advertising - Understanding of VAST, openRTB - Proficient in Excel (pivot tables, VLOOKUP, formulas) and comfortable working with large datasets for reporting, forecasting, and campaign analysis --- ### **Nice to Have** - Client facing experience; account management experience - Media Buying experience with an agency - Experience working within an ad tech platform or demand-side technology provider - Exposure to publisher onboarding, SSP integrations, or audio supply-side dynamics - Knowledge of IAB standards and emerging audio ad formats (e.g. interactive or voice-activated ads)