Marketplace Experience Associate - NYC UGG

Job description

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us. Job Title: Marketplace Experience Associate - NYC UGG Reports to: Manager, Marketplace Experience - NA UGG Location: NYC (Remote) The Role As a Marketplace Experience Associate, you’ll ensure UGG is positioned as a best-in-class brand within your city, delivering elevated consumer experiences across all physical brand touchpoints. You’ll act as the eyes and ears of the marketplace, gathering key intelligence, driving local engagement, and making sure our retail partners and brand spaces reflect the UGG brand ethos. This role is ideal for someone deeply connected to their local market, who thrives in a dynamic, customer and consumer-facing environment, and is passionate about brand storytelling, retail, and experiential marketing. We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together. Your Impact Lead field intelligence efforts, gathering and reporting real-time insights on retail performance, consumer engagement, and competitor activity within key stores Track emerging trends, best practices, and shifting consumer behaviors in the local market to inform future marketing and retail strategies Deliver detailed end-of-project recaps and serve as the bridge between field insights and corporate teams, ensuring learnings inform broader marketing and retail initiatives Support execution of localized brand activations, events, and partnerships that deepen UGG’s connection to the market Partner cross-functionally to ensure on-the-ground execution of brand experiences, from store events to influencer activations Identify and build relationships with local tastemakers, cultural influencers, and community leaders to amplify brand presence Execute UGG’s marketplace experience strategy across wholesale, DTC, and experiential touch points in the market, ensuring consistency and excellence Serve as a brand ambassador, embodying UGG’s values and ensuring premium consumer experiences across all physical spaces and brand initiatives Identify local opportunities to elevate brand presence and provide input on localized marketing activations, collaborating with internal teams and external partners to ideate, plan, and execute engagement-driving experiences Support planning and execution of new store openings, ensuring brand experience standards are met from day one Support in-store activations and events, partnering with store teams and events & experience manager to bring brand initiatives to life Conduct in-store training for key wholesale partners, immersing sales associates in UGG’s brand story, product knowledge, and consumer experience expectations Build relationships with wholesale partners to ensure UGG is prioritized in visual presentation, storytelling, and consumer interactions on the sales floor Ensure store merchandising, displays, and brand messaging at wholesale accounts align with UGG’s premium positioning Who You Are 3+ years of experience in retail, brand marketing, visual merchandising, experiential marketing, or a related field Passion for brand storytelling, retail experiences, and consumer engagement Strong knowledge of the local market and consumer behaviors, with an ability to spot cultural trends and insights Comfortable engaging with community leaders, local tastemakers, and cultural influencers Experience conducting product and brand training with retail and wholesale partners Excellent communication, relationship-building, and problem-solving skills Ability to work independently while staying connected to a broader team Comfortable traveling within the market to key retail locations and activations Champion of measurable wins, ability to effectively socialize across the organization to rally adoption Excellent written, oral, and presentation communication skills Demonstrate authenticity, champion diverse and effective teams, drive strategy, cultivate innovation, deliver results, and build connection What We'll Give You – Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued. Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future. Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever. Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development. Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle. $73,400.00 - $91,800.00 The salary range posted reflects the estimated minimum and maximum target for new hire salaries for this role in: New York, New York (Remote) Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process. Equal Employment Opportunity Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer, and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all the other beautiful parts of your identity.