Martech & Analytics Specialist

DARE TO BE A PART OF THE CHALLENGE! COME AND JOIN OUR TEAM TOGETHER WE CAN MAKE THE DIFFERENCE! Did you know that Accenture is leading the digital transformation in the World? Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Our main purpose is to collaborate with our clients, so they can become high-performance businesses. Accenture is present in more than 200 offices, 120 cities, 56 countries and approximately 743,000 employees worldwide. Offer Career development according to your profile and interests. Work in one of the best companies and feel proud. Access to an innovative methodology and tools. Direct contact with experts worldwide. Use of work schemes and cutting-edge technologies. Constant training. Work environment based on teamwork and collaboration. Participation in International Projects #LI-LATAM Analytics We are seeking a new talent to join the commerce team, where you will have the opportunity to collaborate on projects with a global presence and a strong commitment to innovation, data-driven decision-making, and customer-centric solutions. Responsibilities You will be responsible for supporting the design, implementation, validation, and optimization of digital analytics solutions. You will work closely with business, marketing, data, and technology teams to translate business needs into measurable requirements, technical specifications, and actionable insights. You will contribute to the implementation and evolution of Adobe Analytics and Adobe Customer Journey Analytics, ensuring that data collection, dimensions, metrics, events, dashboards, and reports are aligned with business objectives and measurement strategies. You are expected to collaborate effectively with multidisciplinary teams, take ownership of assigned deliverables, identify data quality issues, and provide technical recommendations that improve the reliability and usability of analytics solutions. Key responsibilities include: Gather and translate business requirements into analytics measurement plans and technical specifications. Support the implementation and configuration of Adobe Analytics, including variables, events, classifications, processing rules, and report suites. Develop and maintain Adobe Customer Journey Analytics components, including connections, data views, calculated metrics, filters, workspaces, and dashboards. Validate data collection and troubleshoot tracking, ingestion, attribution, and reporting issues. Analyze customer behavior across digital channels and identify insights that support business and marketing decisions. Collaborate with development, tagging, data, marketing, and business teams to ensure consistent and accurate data collection. Support the definition of KPIs, measurement frameworks, and reporting standards. Identify opportunities to improve data quality, analytics processes, reporting capabilities, and platform adoption. Document implementations, configurations, data definitions, validation results, and technical recommendations. Develop knowledge of Adobe Experience Platform and understand how datasets, schemas, identities, and customer profiles support Customer Journey Analytics use cases. Preferred Skills and Experience Intermediate or advanced knowledge of Adobe Analytics. Technical knowledge of Adobe Customer Journey Analytics is highly recommended. Experience with analytics implementation, data validation, debugging, reporting, or dashboard development. Understanding of digital measurement concepts, customer journeys, KPIs, attribution, segmentation, and data quality. Knowledge of Adobe Experience Platform is preferred; candidates must be willing to develop technical proficiency in AEP. Knowledge of Adobe Experience Platform Web SDK, Adobe Tags, data layers, or similar data collection technologies is a plus. Strong analytical thinking, problem-solving, documentation, and communication skills. Ability to collaborate with business and technical stakeholders in multidisciplinary and global environments. Important: located in Mexico City or near. Accenture does not discriminate based on race, religion, color, sex, age, disability, nationality, sexual orientation, gender identity or expression, or for any other reason covered by local law. About Accenture Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at Declaración de igualdad de oportunidades en el empleo Creemos que nadie debe ser discriminado por sus diferencias. Todas las decisiones de empleo se tomarán sin importar la edad, raza, credo, color, religión, sexo, origen nacional, ascendencia, discapacidad, condición de veterano militar, orientación sexual, identidad o expresión de género, información genética, estado civil, ciudadanía ni ningún otro criterio protegido por la legislación aplicable. Nuestra rica diversidad nos hace más innovadores, competitivos y creativos, lo que nos ayuda a servir mejor a nuestros clientes y comunidades.