MarTech Product Manager

Title of role: MarTech Product Manager

Location: New York or Boston; Hybrid (2 days in the office required)
Approved Salary Range: $110K - $125K

About the Role:

At Rue Gilt Groupe, the MarTech Product Manager plays a pivotal role in shaping how we connect 30M+ members to world-class brands through smarter, more relevant communications. You will own and drive the strategic roadmap for the platform that powers personalization and AI-driven decisioning across email, SMS, push, and emerging marketing channels.

This role sits at the intersection of technology and business strategy. You will partner closely with Marketing, Data Science, Engineering, Merchandising, and Creative teams to transform business needs into scalable platform capabilities. By advancing our marketing automation and personalization infrastructure, you will directly support RGG’s mission and vision: connecting style-obsessed members to premier brands through engaging, inspired, and delight-sparking daily experiences.

Key Responsibilities:

Roadmap Strategy & Platform Innovation

• Manage the product strategy and roadmap for RGG’s core personalization, communication, and AI-driven decisioning platforms across email, SMS, push, and emerging channels.

• Run A/B tests across comms channels, evaluating content, cadence, and channel; analyze results and recommend go/no-go decisions to leadership.

• Translate complex business and marketing requirements into clear, scalable platform capabilities and technical specifications.

• Identify and champion innovation opportunities that elevate campaign targeting, automated messaging, and dynamic content delivery.

Cross-Functional Collaboration & Execution

• Collaborate cross-functionally with Marketing, Data Science, Engineering, Merchandising, and Creative teams to gather requirements and evaluate potential solutions for AI/ML capabilities.

• Serve as a bridge between technical teams and non-technical, ensuring clear alignment on priorities, timelines, and requirements.

• Troubleshoot platform issues independently with a strong bias toward action, knowing when to resolve problems autonomously and when to loop in cross-functional partners.

• Use tools like Tableau to interpret data, track outcomes, and support a test-and-learn approach to platform improvement.

• Own MarTech sprint planning, intaking and prioritizing requests from multiple stakeholders across the business and balancing them against roadmap commitments and team capacity.

Experience and Background Needed:

You have a passion for building high-impact technology solutions. As an Innovative problem solver, you lead rather than follow, embracing new ideas and leveraging technology to unlock smarter customer communication. You are Tenacious in overcoming technical obstacles, taking ownership of complex platforms while maintaining a collaborative and kind approach with cross-functional partners. You thrive in an environment where you are trusted to make sound decisions, balance competing priorities, and grow your scope over time.

• Bachelor’s degree in Marketing, or a related field preferred.
• 2-4 years of experience in product management, marketing technology, or martech platform operations.
• Proven track record of managing product roadmaps for customer-facing communication channels (Email, SMS, Push) or personalization platforms. Proven track record of managing product roadmaps for customer-facing communication channels (Email, SMS, Push) or personalization platforms.
• Familiarity with AI/ML-powered decisioning concepts in a marketing context
• Experience with A/B testing
• Detail-oriented and organized in juggling multiple priorities
• Understanding of data integration workflows, capabilities, dynamic systems, and AI-driven decisioning tools.
• Strong independent troubleshooting skills
• Strong written and verbal communicator who can work well with leadership and cross-functional peers, even without formal authority

What our team offers

Working at RGG is more than just a job; it’s an opportunity to join a mission-driven team that values Innovation and Impact. We are committed to supporting our employees' success and well-being:

• Comprehensive Coverage: Robust health, dental, and vision insurance effective on the date of hire.

• Time & Flexibility: Generous Flex Time Off (FTO) and flexible remote/hybrid work options that support a healthy work-life balance.

• Culture: A supportive, inclusive culture that encourages innovation, safety, and creative risk-taking.

• Community: Paid volunteer opportunities and regular DEI celebrations to foster a strong sense of community and collaboration.

• Impact: The chance to make a real, measurable impact at a mission-driven, fast-growing company poised for major expansion.

We encourage you to apply

Even if you don’t meet every single qualification, we’d still love to hear from you. We value passion, curiosity, and a commitment to learning as much as experience. We celebrate diverse perspectives and strive to create an inclusive environment for all our Associates.

Work Authorization

Rue Gilt Groupe requires all applicants to be currently authorized to work in the United States on a full-time basis. This position is not eligible for visa sponsorship now or in the future. Rue Gilt Groupe is an Equal Opportunity Employer and will consider all qualified applicants without regard to race, color, religion, sex, national origin, disability, or protected veteran status.

Rue Gilt Groupe is committed to providing Associates with equal pay for equal work and carefully considers a wide range of compensation factors, including but not limited to, prior experience, education, certification(s), license(s), skills and expertise, location, internal equity, and other factors that are job related and consistent with business need. Our goal is to support, reward and compensate the entire individual. Depending on role eligibility, your offer may also include bonus/commission, stock options, paid time off, medical, dental, vision and basic life insurance. Therefore, final offer amounts may vary from the amount stated.

The above statements are intended to describe the general nature and level of work being performed by the employee(s) assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of the employee(s) assigned to this job. Rue Gilt Groupe reserves the right at any time, with or without notice, to alter or change job responsibilities, reassign or transfer job positions or assign additional job responsibilities within your general skill set or capabilities. Rue Gilt Groupe is proud to be an Equal Opportunity workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.