Media Analyst

Job description

Gupta Media was founded over 25 years ago on the idea that advertising could create huge leverage in our clients' businesses. Our work initially focused on the entertainment industry, specifically live events and recorded music (SXSW, Sony Music, Universal Music, and Disney Music Group are all clients). We have grown to include global brands (Amazon, Sophia Learning), major sports franchises (X Games, Florida Panthers, Washington Commanders, Cleveland Cavaliers, Women’s Tennis Association), as well as public sector institutions (City of Boston, Massachusetts Office of Travel and Tourism). If you are skilled in digital media planning, buying and reporting, managing high-priority campaigns, we want to talk to you. Gupta Media is currently looking to add highly qualified Media Analysts at all levels to our Media team. We pride ourselves on being innovative, competitive, and disruptive in the digital space. We’ve built tools and developed strategies to make digital marketing better. We work closely with vendors to make sure that their products align with the goals of our clients. As an Analyst on our Media team, you will be expected to excel in the following areas: Campaign Management Plan, build, and optimize campaigns across digital platforms like Facebook Ads, Google Ads, Amazon Ads, and Reddit. You should be well-versed in all of these; Reporting. We’ve built an in-house reporting suite to help with this, but you should be familiar with platforms like Google Analytics and be able to create custom data models in Excel/Google; Multi-tasking across multiple platforms and projects. Client Communication Communicating with clients via Zoom, phone, and email on a daily basis Analyze campaign performance, share key insights, and make recommendations for optimization Internal Provide insights to help impact and improve team strategy Stay current on trends in digital marketing, best practices, and emerging products and platforms Involvement in the training and mentoring of new hires and junior staff Required Skills and Education: Bachelor’s degree or higher – Marketing, Advertising, Business, Economics or related field 2+ years experience in Digital Marketing Advanced knowledge of Google Ads (Search, Display, Shopping), Facebook Ads, Amazon Ads, Connected TV, Criteo, Reddit and other digital marketing platforms Analytical expertise Ability to multi-task and prioritize workload across multiple projects High level of enthusiasm and professionalism Curiosity – An important trait in every role on every team within our organization Work Environment Gupta Media is an office-first organization. Our Commitment At Gupta Media, we work hard every day to be better at all that we do — and that includes fostering a diverse and inclusive community that encourages and respects a broad range of backgrounds, experiences, and ideas. Compensation At Gupta Media, base salary is one component of our total compensation and benefits package. For this role, the anticipated base salary range is $70,000 - $85,000, depending on relevant experience, skills, and qualifications. This role is eligible to participate in our annual bonus plan, which is based on the company's performance. We offer a competitive benefits package including health, dental, vision, and pet insurance; Flexible and Dependent Care Savings Accounts; a 401(k) with up to 5% Safe Harbor contributions; paid time off; paid family leave; commuting and wellness stipends; and opportunities for professional development and career growth. Candidates must be authorized to work in the US for at least 3 years.