Media Buyer

Job description

About the Role: As a Media Buyer at Mindvalley, you’ll drive the planning, execution, and optimization of digital advertising campaigns that fuel our global growth. You’ll own campaign performance, leverage AI-driven solutions, and collaborate closely with creative and funnel teams to deliver high-impact results across multiple platforms. What you’ll do: - Launch, manage, and scale paid social campaigns across Meta, Google, and TikTok, focusing on new customer acquisition via VSL and webinar funnels - Propose and execute structured A/B tests on hooks, copy, creatives, audiences, and campaign structures - Monitor and optimize key metrics (CTR, CPM, CVR, CPA, ROAS) to inform scaling decisions - Collaborate with creative, funnel, and product teams to align messaging and creative direction - Translate funnel objectives into actionable creative briefs and performance-driven ad concepts - Ensure accurate tracking and attribution across pixels, Conversions API, and GA4 - Maintain campaign dashboards and deliver weekly performance insights and recommendations - Act as a feedback engine for creative teams, identifying winning angles and escalating learnings - Stay ahead of platform trends, best practices, and new ad features to keep Mindvalley’s strategy cutting-edge What success looks like - Campaigns are launched and optimized with clear, measurable improvements in ROAS and lead acquisition - Structured testing delivers actionable insights, with at least two new winning creative angles identified - Accurate tracking and attribution are in place, with reliable reporting on all key metrics - Creative and funnel teams receive regular, data-driven feedback that improves ad performance - Mindvalley’s ad strategy is benchmarked and iterated to match or exceed industry leaders What we’re looking for - 4+ years of hands-on experience managing paid social campaigns (Meta, YouTube, TikTok) with proven results - Deep understanding of platform-specific best practices, campaign structures, and creative formats - Strong analytical skills and proficiency with data analytics and AI-driven tools for campaign optimization - Relentless approach to testing and experimentation across creatives, audiences, and bidding strategies - Experience collaborating with creative and marketing teams to develop high-performing ads and funnels - Nice-to-have: Experience with advanced tracking setups (Conversions API, GA4), and a portfolio of AI-driven campaign improvements Mindvalley is an equal opportunity employer and does not discriminate on the basis of race, colour, religion, gender identity or expression, national origin, age, disability, marital status, sexual orientation, or any other legally protected status. We are committed to creating a diverse and inclusive workplace and encourage applications from all qualified individuals.