Media Buyer

Job description

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world. How we LEAD: The Consumer Marketing Team at Universal Music Group is seeking an experienced media buyer for our growing in-house media team. This is a permanent, full-time position. Artist success is our ultimate metric, and what drives our mindset, skillset, and company culture. The ideal candidate for this position is passionate about the ever-changing media landscape and about MUSIC! We are looking for someone who is highly knowledgeable on all digital media outlets including paid search, social, programmatic, display, video, mobile as well as emerging media and new technology platforms. This position is responsible for the execution and day-to-day management of all media for all of UMG’s US labels. How you'll CREATE: Act as the primary digital media expert for US labels, buying, optimization, reporting and eCommerce strategy. Liaise with label planning teams to develop media strategies and campaigns Execute, manage, and optimize digital media campaigns to maximize conversion value Develop and manage paid eCommerce campaigns across social, search, native, programmatic and direct programs Create custom audiences, book and optimize campaigns in Facebook, Twitter, Google Ad-words, and other DSPs Possess strong technical understanding of programmatic audience buying Understand pixel implementation on websites for data collection and conversion tracking Identify target audiences and analyze their characteristics, behaviors, and media habits. Monitor media buys to ensure all brand safety, ad fraud, and viewability standards are met or exceeded Monitor media for pacing, delivery, placement, and flight date discrepancies and negotiates credit or billing adjustments when necessary · Research and record trends, innovations, and changes that affect media buying Aid in educating the digital & marketing teams on best-practices and data driven techniques Responsible for the preparation of insertion orders and placement of advertising with media vehicle, as applicable Implement test initiatives such as landing page, A/B testing, multivariate testing, offer testing, as needed Provide recommendations on landing pages, websites and overall user experience to optimize paid conversions Bring your VIBE: 2+ years’ professional media-related/agency experience 2+ years experience placing buys directly on media platforms, including Google Ads Manager, Meta Business Manager, TikTok Ads Manager, and other Social DSPs Bachelor's degree, preferably with a concentration in advertising, marketing, business administration, or communications preferred Proven experience driving eCommerce revenue growth and online lead generation with paid media Strong written and verbal communication skills Ability to handle heavy workload, mediating many demands and requests with strong problem-solving drive Knowledge and understanding of Google Shopping Campaigns, Facebook Catalog Manager, and Shopify You build great relationships with clients, vendors, and reps Proficiency in Word, Excel and PowerPoint. Able to build compelling reports detailing campaign successes, ROI and learnings. Familiarity/experience with Google Analytics or other analytics platforms(Domo, Datorama, etc.) Passionate music fan Perks Playlist: Join an entrepreneurial, global organization where authenticity, boldness, creativity, connection, drive, and insight aren’t just values—they’re how we work every day. Here are some of the ways we support you along the way (and just a few of the benefits we offer): Comprehensive medical, dental, and vision coverage Including 100% coverage for out-patient in-network mental health services Fertility coverage for eligible medical plan participants Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year) Student Loan Repayment Assistance and Tuition Reimbursement 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution A variety of ways to prioritize much-needed time away from work including: Flexible Paid Time Off (PTO) for exempt employees 3-weeks PTO for non-exempt employees 2-weeks paid Winter Break 10 Company Holidays (including Juneteenth and Wellbeing Day) Summer Fridays (between Memorial Day and Labor Day) Generous paid parental leave for every type of parent Check out our full overview of benefits on the Perks Playlist page of the career site. Disclaimer: This job description only provides an overview of job responsibilities that are subject to change. Universal Music Group is an Equal Opportunity Employer We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah. Please note, UMG is not enrolled in E-Verify in California and New York, and cannot support employment of candidates whose employer must enroll in E-Verify, for example candidates on STEM-OPT. For more information, please click on the following links. E-Verify Participation Poster: English / Spanish E-Verify Right to Work Poster: English | Spanish Job Category: Marketing, Streaming & Digital Media Salary Range: $49,410 - $80,000 The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.