Media, Influencer and E-comm Marketing Manager

Job description

Job Family Group: Marketing Group Job Description: This is a role within the Castrol organisation and the successful candidate will become part of the Castrol ring-fence. If you are part of the ring-fence, it is expected that your employment will move with Castrol to new ownership. Are you ready to join a team that’s driving the future of lubricants & beyond and setting new industry standards? Discover how our diverse and hard-working people at Castrol are shaping the industry – and how you can be part of this journey. We’re seeking versatile guides who share our passion for innovation and excellence. Bring your outstanding perspective, collaborative spirit, and challenge our thinking as we continue to lead the way in the lubricants' market & build businesses beyond lubricants. This is your chance to learn, grow, and thrive in a dynamic and inclusive organization. Apply now! Castrol is a global leader in lubricants and part of the bp Group, one of the world’s largest energy companies. In India, Castrol is a publicly listed company, leading in the Automotive, Industrial, and Marine lubricant sectors. With iconic brands, relentless innovation, strong customer relationships, and a team of highly motivated employees, we have maintained our market leadership in India for over a century. Our robust manufacturing and distribution network in India helps us reach consumers through more than 135,000 outlets. At Castrol, success knows no bounds. We offer a fast-paced learning environment where you can develop your career, whether in specialized functions or on a general management track. Castrol India has a proud legacy of championing top talent for leadership roles, both locally and globally! About the role: This role has deliveries in the following areas: 1. Traditional media - Linear TV and other mediums 2. Digital Media 3. E-Commerce Marketing 4. Influencer Marketing 5. Social Media Marketing The investments in these areas are to be aligned with the annual and long term goals of the business structured along the spaces and brands. This role also owns the delivery on the sponsorship programs. Role and Responsibilities: Expert at integrating traditional and digital media plans to shape the optimal strategy that drives equity enhancement for Castrol and its portfolio of brands Expert understanding of the entire digital ecosystem, the interplays within, cost benchmarks for audiences, leveraging and managing consumer data to deliver brand plans. Accountable for development and execution of multi million dollar media plans and execution across media (both traditional and digital) and branded content & sponsorships to support Power brands Health KPI delivery across spaces. Develop influencer media plans across portfolios and channels Lead B2B partnerships Deliver performance marketing plans to drive traffics to digital assets, define attribution models to make media platform choices to get lowest cost, effective traffic on the platform and sensitize the larger marketing team on standard processes of the same Responsible for Post Buy analysis working with media agency to measure performance against key metrics including ROI. Work with the Brand and Communications team to develop the media and brand PR calendar for a rolling 24 month period in line with strategy. Lead the yearly media AOP discussion to ensure delivery of brand objectives for every year Responsible for supporting space teams for managing Media, content, Brand PR and Sponsorship budgets. Responsible for identifying and activating OEM (B2B) partnerships that leverage Castrol's owned and activated media assets for maximum impact Partners with the hub to shape B2B RFQs specifically in the area of marketing support to drive value, typically via sponsorship Responsible for the administrative management of content, media and promotional agencies. Individual responsibility of all financial and commercial requirements across all media agencies and partners which includes negotiations and final cost model closures in line with bp policies Thought leadership and network of information to ensure that Castrol is leveraging the latest in media and ad tech to be able to drive efficiency and better reach for its brands Use expertise and external connects to set up and deliver training sessions for the entire marketing team in various areas of media management to upskill the internal teams on best practices Responsible for all Sponsorship activities in India. This includes managing India Specific Assets such as brand ambassador, sponsorships. It also involves coordinating the activation ensuring maximum utilization of all assets. Works closely with the Global Sponsorship Manager to use Global Sponsorship assets such as MotoGP, F1, etc. Experience and Qualification: Education • MBA is marketing / post graduate degree or equivalent experience in media Experience • Minimum 12+ years of experience in Marketing / Media • Experience of working with media agencies is strongly desirable • Experience in performance and digital marketing • Experience with developing and leading sponsorships • Leading Influencer marketing strategies is an advantage Skills & Proficiencies •Integrated media planning (traditional and digital) - Mastery • Developing and implementing creative content choices – Mastery • Sponsorship activation - Skilful • Defining the integrated marketing comms plan – Skilful • Translating strategy into plans - Mastery • Using market research effectively – Skilful • Project & relationship management – Mastery You will work with: Local and global teams within marketing | agencies | platforms | business and sales teams Internal customers- controls/ legal Why join our team? We support our people to learn and grow in a diverse and exciting environment. We believe that our team is strengthened by diversity. We are committed to crafting an inclusive environment in which everyone is respected and treated fairly. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation Travel Requirement: Up to 10% travel should be expected with this role Relocation Assistance: This role is eligible for relocation within country Remote Type: This position is not available for remote working Skills: Brand Management, Channel marketing activation, customer and competitor understanding, Customer Segmentation, Customer Value Proposition, Decision Making, Developing and implementing strategy, Developing creative marketing content, Digital Fluency, Generating customer insights, Listening, market, Presenting, Project and programme management, Project Management, Sector, Supplier Performance Management, Supplier Relationship Management, Supplier Selection, Using market research effectively, Writing skills . ​ Legal Disclaimer: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us . If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.