Media Investment Buyer

Job description

Who we are: Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste. We support 100% remote work for this role! We’d love to hear from you if: Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch. The Media Investment Buyer plays a key role in ensuring our clients’ ads effectively reach their core audiences through high-quality brand safe campaigns, and are carried out with best in class media acumen, cost negotiation, and strategic thinking. Your expertise will be essential to client performance across channels–primarily TV, audio, and display–serving as a key liaison with our media partners and the agency’s client teams, and developing innovative strategies to meet our brand’s diverse needs. This role requires a strategic thinker with excellent knowledge of media buying, particularly in video and audio advertising, long-standing proven relationships with key media publishers and networks to help support our buying footprint, and the ongoing drive to stay abreast of technological and industry developments to provide guidance and education to peers and clients. As a Buyer, you will focus on: Media Buying and Investment Strategy: Research, vet, and execute media plans for large agency clients, ensuring that they run efficiently and accurately through both hands-on management and team delegation. Initiate opportunities for strategic expansion, optimization, and campaign growth–particularly for our largest, most complex accounts. Contribute as a subject matter expert in at least one focused area of the overarching TV/audio/programmatic landscape, facilitating team education and operational processes. Campaign Performance: Oversee daily and bigger picture campaign delivery across channels, ensuring strategies are appropriately implemented, errors are kept to a minimum, and goals are being achieved Collaboration: Interface with network partners, vendors, and internal teams to ensure smooth campaign execution, moderately complex problem solving, and innovative thinking with a solution-oriented mindset Partner Engagement: Reliable and consistent knowledge of TV, audio, and display trends through educational meetings with publishers as well as your own independent research, utilizing insights to make informed media recommendations and fostering knowledge sharing among your peers. Demonstrate clear investment in external relationships at the sales level with moderate to large networks and regularly cascade new information and specifics to our agency, advocating for our needs, and maintaining strong ties with these valued partners. Media Negotiation: Evaluate partner materials and negotiate media plans and costs ranging from performance campaigns to upper funnel/brand efforts, with a clear ability to vet new offerings and assess the value of media opportunities for the clients you work on. Use your general knowledge of the wider media marketplace to contextualize media opportunities and their potential, and use that insight and your partner relationships to negotiate highly competitive costs and terms. Team Projects: Accountable for moderately complex projects that have a visible impact on the Media Investment department, showcasing your flexibility and creativity in improving how we function with clients and media partners alike Professional Qualifications: 5-7 years of experience in a media agency or publisher environment, with a focus on media buying in linear TV, OTT, digital audio, and/or display advertising Proven track record of leveraging partner relationships and industry knowledge to negotiate and execute high-value media opportunities, and demonstrable ongoing relationships with key media salespeople in the industry Direct hands-on-keys experience in industry platforms (DSPs, research tools) Baseline knowledge of incrementality testing, in-channel and cross-channel measurement solutions and best practices (ex: MMM, ghost bidding, conversion lift) Demonstrated organizational skills with exceptional attention to detail and follow-through, and a proven ability to oversee process and QA of team’s work product Self-motivated with a passion for learning, asking questions, and thriving in a collaborative setting Working knowledge of strategic marketing and communication skills to promote new media opportunities internally and directly with clients Proficiency in Microsoft Excel and strong business writing and presentation skills Excellent time management capabilities, managing multiple tasks against tight deadlines Knowledge of data/audience collaboration tools such as LiveRamp and third party ad servers like Flashtalking a plus Competencies: Strategic Thinking: Ability to identify and propose integrated media strategies that align with client objectives and industry trends, using a strong knowledge of our agency and client’s business objectives to tailor your recommendation to suit their individual needs Media Acumen: An excellent understanding of the media marketplace as it relates to TV, audio, and display channels and the key partners and tactics therein; seen as a go-to expert by your peers as well as specific client contacts Communication: Highly trusted communicator with strong negotiation skills. Capable of liaising with partners and presenting complex information in an understandable format to achieve specific goals, and coach others on developing this skillset Technical Skills: Skilled in reviewing campaign data to make informed decisions and overseeing and/or executing those needs in a live buying environment, with a strong attention to fine detail of your work as well as that of the team you work with Collaboration: Works seamlessly with internal teams and external partners to drive agency and client success through knowledge sharing, a positive attitude, an open mind, the desire to support our collective work and the ability to move projects forward Time Management: Demonstrated ability to manage multiple projects, delivering on schedule and with excellent follow-through and tactfully holding colleagues accountable for the same FLSA Classification: Exempt We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. Benefits: Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year. Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts Retirement: Match up to 4% of your contributions at 100% Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child. Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.