Media & Marketing Data Scientist

About the Role Go Fish Digital is looking for a Media and Marketing Data Scientist to join our team! The Media and Marketing Data Scientist will be responsible for gathering, analyzing, and interpreting data across various digital channels (including SEO, Paid Media, Digital PR, and CRO). This includes helping to create a single source of truth (SSOT) data flow from API partner to client dashboards, conducting A/B testing, staging data for reporting dashboards, and developing ML/AI solutions for client needs. This role requires a blend of data foundations, diagnostic analytics and predictive modeling. You will work closely with cross-functional teams to build custom dashboards, map advanced conversion funnels, and measure the incremental impact of multi-channel marketing campaigns. What You'll Do Data Engineering & Integration Data Cleaning: Extract, clean, and organize datasets from multiple marketing platforms (e.g., Google Analytics 4, CRM platforms, and ad networks). SSOT Development: Design and implement end-to-end data pipelines for collecting, cleaning, and transforming data from disparate sources into our ecosystem. Architecture Management: Maintain and optimize scalable data warehouses and database structures (BigQuery) for client needs. Reporting & Visualization Develop and maintain automated, client-facing dashboards and visual reports using tools like Looker Studio, Tableau, PowerBI or custom Python/R frameworks. Translate highly technical statistical findings into clear, executive-ready narratives and actionable recommendations for non-technical clients. Advanced Analytics & Modeling Develop and implement statistical and machine learning models (e.g., attribution modeling, marketing mix modeling, churn prediction, and customer lifetime value). Conduct advanced predictive modeling to forecast campaign performance and optimize budget allocation across paid search, social, and programmatic media. Evaluate complex A/B testing and conversion rate optimization (CRO) efforts to ensure statistical validity and measure business impact. Translate highly complex machine learning outputs and statistical findings into clear, executive-ready narratives and actionable recommendations for non-technical clients. Cross-Team Collaboration Work closely with SEO Strategists, Paid Media Managers, and Content Creators to identify algorithmic cross-channel opportunities. Stay ahead of industry trends, algorithm updates, and emerging AI technologies to continuously improve internal agency reporting and data capabilities. What You Bring Education: Bachelor's or Master's degree in Data Science, Statistics, Mathematics, Computer Science, Economics, or a related quantitative field. Experience: 0–4 years of experience in a data analytics or data science role, ideally with exposure to a digital marketing or agency environment. Technical Proficiency: Languages: Proficiency in SQL and Python. Platforms: , Big Query, Supabase BI & Visualization: AI tools, Tableau, PowerBI, and/or Looker Studio Soft Skills: Exceptional written and verbal communication skills, with the ability to "tell a story" using data to executives and clients. Why Join Us You'll work alongside talented people who are passionate about solving problems, helping clients grow, and delivering meaningful results. We're a collaborative, fast-moving team where curiosity is encouraged, ideas are welcomed, and great work is recognized. We believe the best work happens when people are trusted to take ownership, supported in their growth, and empowered to bring their unique perspectives to the table. Whether you're just getting started or bringing years of experience, you'll have the opportunity to make an impact while continuing to learn and grow. Benefits & Compensation We believe great people deserve great support. Our company offers competitive compensation and a comprehensive benefits package designed to support your health, well-being, and career growth, including: Competitive compensation Flexible work environment Medical, dental, and vision insurance Unlimited paid time off 401(k) with company match Company-paid life and disability insurance Paid parental leave A collaborative culture with autonomy and ownership Employee wellness programs and additional perks Additional Information No agencies, please. We are proud to be an Equal Opportunity Employer. We are committed to creating an inclusive workplace where everyone feels respected, valued, and empowered to succeed. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other characteristic protected by applicable law. Please note that this job description is intended to describe the general nature and level of work being performed. It is not intended to be a comprehensive list of all responsibilities, duties, or qualifications, which may change based on business needs. At this time, we are unable to sponsor or transfer employment visas for this position. About Us We are a modern marketing collective built for scale, efficiency, and impact. As the parent company, Agital supports three specialized agencies: Go Fish Digital, REQ, and WDG, with shared infrastructure, advanced technology, and deeply experienced people, allowing each brand to do its best work. Go Fish Digital is an engineering-forward performance marketing agency specializing in SEO, Generative Engine Optimization (GEO), its Barracuda AI platform, social commerce, and conversion-focused creative. WDG designs and builds complex enterprise web experiences for associations, nonprofits, foundations, universities, and other mission-driven organizations. REQ is a digital marketing and communications agency specializing in brand, reputation, and advocacy for global organizations across technology, healthcare, finance, hospitality, and real estate. Together, we operate as one collaborative ecosystem, combining deep expertise, AI-powered capabilities, and a culture of curiosity to help ambitious brands grow while creating meaningful opportunities for our people.