Media Planner - Manager/Senior Manager

Job description

**Job purpose** The Media Planning & Strategy Manager is a key role focused on driving Sustainable Growth for our brand partners. You will be responsible for architecting media strategies that not only deliver top-line revenue but also maintain healthy Profitability. By balancing aggressive scaling with financial efficiency, you will ensure long-term business success in the competitive ecommerce landscape. **Job Responsibilities:** - **Growth & Profitability Strategy:** Develop and execute full-funnel media plans that maximize revenue while optimizing the cost of acquisition to ensure bottom-line profitability. - **Sustainable Budget Management:** Lead the allocation and forecasting of media investments to ensure consistent and sustainable growth across all digital channels. - **Financial Performance Tracking:** Monitor and analyze media investment efficiency (ROAS/ROI) to ensure all campaigns meet the brand's financial health standards. - **Data-Driven Optimization:** Use analytical thinking to translate complex data into actionable insights, improving campaign performance and investment returns. - **Marketplace & Social Mastery:** Oversee strategic media execution across Google, Meta, TikTok, and Marketplaces (Shopee, Lazada) to capture growth opportunities. - **Leadership & Mentorship:** Lead and develop the team's technical and soft skills, fostering a result-oriented culture that delivers "WOW" service to clients. **Key Requirements** - 5-8 years of experience in Media Planning or Digital Strategy, with a strong focus on Growth and Profitability. - Financial Acumen: Excellent ability to manage large-scale budgets and understand the business impact of media spending. - Analytical Thinking: Proven expertise in data modeling (Excel, GA4) to drive strategic decisions and sustainable outcomes. - Result Oriented: A high level of accountability and a track record of meeting or exceeding commercial KPIs. - Strategic Communication: Strong presentation skills in English and Thai, capable of influencing senior stakeholders. - Ecommerce Expertise: Deep understanding of the SEA digital ecosystem and how media drives sustainable sales growth