Media Strategist

Job description

Banfield is looking for a Media Strategist to join the BanFam and help shape smart, insight-driven media campaigns that support our clients’ goals. You’ll work closely with internal teams to develop and execute integrated media strategies across digital and traditional channels. You’re organized, data-driven, and collaborative, with a curious mindset and a passion for delivering high-quality, measurable work that aligns with Banfield’s mission of intentional impact. Position Title: Media Strategist (existing vacancy) Reports To: Director of Technology and Innovation We’re looking for someone who has: A keen attention to detail An appetite for a fast-paced agency environment Strong knowledge of traditional and digital advertising Excellent project management skills An ability to multitask effectively An ambition and drive to produce great results for clients A curiosity and eagerness to learn about media campaigns Objective of this role: Develop and present strategic direction and media recommendations for client campaigns Build and execute integrated media plans across all channels (digital, social, traditional) Assist in defining and tracking KPIs, applying an analytical lens to campaign planning and reporting Ensure quality and accuracy in all media deliverables through collaboration with internal and external stakeholders Support team development through mentorship, knowledge-sharing, and participation in training Cultivate strong relationships with clients, acting as a trusted strategic resource Help shape Banfield’s media point of view by staying current on media trends, platforms, and best practices Summary of responsibilities: Media strategy and planning Contribute to campaign strategy from briefing through to activation Research audience insights, channel performance and media placements against the campaign objectives Translate insights and research into objective -first, audience driven plans Define KPIs for media performance (CTR, ROAS, CPM, CPC, etc.) Align media planning with creative and strategy teams for cohesive execution Optimize media placements to ensure they deliver against objectives Present media rationale, plans, and performance updates to clients Campaign execution and optimization Oversee media implementation, execute media buys and ensure campaigns launch on time and run effectively Monitor performance and provide recommendations for real-time optimizations and budget allocations Analyze campaign results and develop actionable insights to refine strategies Prepare and present performance reports to internal teams and clients Client engagement Participate in client meetings, presenting work with clarity and confidence Help identify opportunities for growth and value-add initiatives Maintain positive, professional relationships with client and partner teams What you bring: Familiarity and knowledge across all paid media channels, including traditional media (OOH, radio, print, TV) Experience managing monthly digital budgets across multiple concurrent clients, with accountability for pacing and spend accuracyAn understanding of reporting tools like Looker Studio is an asset Practical use of AI tools in a media context, with the judgment to verify outputs before they reach a client. You can tell us what you use them for and, just as importantly, what you don't Working knowledge of GA4 and Google Tag Manager, enough to verify that conversion tracking is set up correctly and to diagnose it when reporting looks wrong Hands-on build and optimization experience in Google Ads and Meta Business Manager, including campaign setup, audience and conversion configuration, and in-platform troubleshooting. LinkedIn Campaign Manager is an asset. Experience as the day-to-day media lead on a major account, including presenting plans and performance directly to senior client stakeholders, with superior written and verbal communication. 5+ years in media planning, including at least 2 in an agency or similar multi-client environment, with strong knowledge of digital planning principles An understanding of programmatic advertising Fluency in both English and French is an asset What Banfield can offer: Hybrid WFH model* Experience-based compensation package A close-knit, fun and collaborative teamwork environment 3 weeks vacation plus one week holiday shutdown A beautiful heritage building office in Hintonburg with free o nsite parking Team-building perks and activities including: Friday happy hour, quarterly fun day, and holiday celebrations A pplication instructions : In your cover letter, please tell us about a campaign you planned or optimized. Include the objective, the approximate monthly media budget you managed, the changes you made, and the impact those changes had on performance. Feel free to use AI tools to help with your application. That said, we're most interested in your actual experience and thinking, so please be specific, use real examples, and write in your own voice rather than relying on polished jargon. *The candidate must be based in the Ottawa/Gatineau area Banfield values diversity, equity and inclusion at our agency and within our industry. We strive to maintain a proud, open and celebratory workplace shaped by the perspectives of people with diverse, intersecting, and marginalized identities. This includes women, Black, Indigenousand other racialized peoples, 2SLGBTQIA+ individuals, older adults, people with disabilities and other historically marginalized groups.​ We understand that the skills needed to thrive within a creative agency are not only taught in a classroom, course or workplace, but through lived experience and self-training, too. For this reason, we encourage all individuals to apply, regardless of perceived gaps in educational or employment requirements, using your cover letter as an opportunity to explain how your knowledge and experiences qualify you for the role.​ Accommodations are available for all candidates at every stage of the selection process. If you have any questions or requests for accommodation, please email . ​ B anfield acknowledges that it operates on the traditional unceded territory of the Algonquin Anishinabe peoples.