The Role…
The role of the Membership Sales Manager is to identify Soho House’s highest-value members, build a connection, and bring them in.
There are two key skills to the role, and you must be able to move fluidly between them. The first is structured, disciplined pipeline management, with a focus on maintaining momentum, cadence and ensuring that no opportunity is lost to a lack of process. The second is the ability to build authentic, unhurried relationships with high-net-worth individuals who are experienced with premium products and have high expectations of the people who approach them.
The Membership Sales Managers work as part of a collaborative team with a shared goal and a shared pipeline. Experience working within a structured CRM and funnel system to support the efforts of the team as a whole is essential.
Once the sale has been closed the member is handed off to the Account Management team, and the Sales Manager will return to the pipeline, which is drawn from a mixture of an internal funnel, and their own personal network.
Main Duties…
Sales and Pipeline Management
- Own and manage a rolling pipeline of qualified prospects, maintaining full visibility across every stage from first contact to close.
- Replenish your pipeline weekly to ensure a steady cadence of outreach, meeting and conversion.
- Draw prospects both from an internal funnel and a personal network of high-net-worth individuals suited to Soho Houses Premium Membership.
- Drive the quality of the pipeline and subsequent membership growth by ensuring the community maintains a strong, vibrant and diverse membership base.
- Qualify prospects rigorously against membership criteria at each stage before progressing, ensuring the integrity of the funnel and the quality of the conversions.
- Conduct a minimum of 20 prospect meetings via phone, video or in person per week, maintaining a consistent and disciplined outreach cadence.
- Lead all sales conversations with confidence and authority, representing Soho House knowledgably and tailoring the positioning for each individual prospect
- Be prepared to run sales conversations that are personal and tailored to sophisticated prospects who recognise a script. Represent Soho House with the credibility and ease that is reflective of your audience
- Handle objections confidently, and bring every interaction to a clear conclusion
- Attend Soho House’s specially curated events to build authentic relationships with prospects quickly and introduce them naturally into the pipeline
- Target a conversion rate of 15% from meeting to sale, achieve 150 new member sales per rolling year
- Complete a clean handoff to the Account Management team within 48 hours of every sale - warm introduction, member profile, any context relevant to onboarding
- Work closely with the sales team as a unit to create a strong conversion rate and a diverse, informed and interesting membership base that is reflective of Soho House values.
Reporting, Insight & Performance
- Deliver market intelligence reporting to the Membership Sales Director - what prospects are saying, what objections are recurring, and recommendations for improvements based on member feedback
- Report weekly pipeline metrics to the Membership Sales Director: contacts made, meetings held, proposals sent, sales closed
- Maintain accurate pipeline records in a shared CRM
Success Metrics
- 150 sales per rolling year of well qualified members
- High quality pipeline management including rate of outreach, conversion to meetings and conversion to sale
- High quality and systematic data-management and reporting
- Close alignment and collaboration with Membership Sales team
- Revenue generated from sales
Requirements / Qualifications
- Proven track record of selling in a high net worth or luxury environment
- Comfortable with high-volume outreach and a structured sales cadence – this is not purely a relationship-led role, it requires consistency and disciplined daily routine
- Outstanding interpersonal skills: warm, credible, and at ease in premium environments
- Self-directed and disciplined – able to manage a full pipeline and maintain cadence on a day to day basis
- Resilient under pressure, able to sustain consistent performance to meet a demanding rolling target
- Highly organised with excellent CRM discipline and a habit of logging everything
- A familiarity with Soho House or an equivalent premium membership environment
Benefits…
Soho House offers competitive compensation packages that feature global benefits and perks. Whether you’re seeking entry-level employment or a new opportunity to expand your profession, we offer training to develop the technical and managerial skills necessary to grow your career.
- Annual Every House Membership
- 50% off Food & Drink, 7 days a week
- Staff Room Rates
- Private Health and Dental Care
- Weekly Pay
- Life Assurance
- Up to 50% Staff Discount on Cowshed & Soho Home
- In Office Dog Policy on Fridays
- Season Ticket Loan
- Christmas Office Closure
- In conjunction with Soho Impact, take 2 days paid a year to support a charity of your choice.
- Free Counselling Sessions
- Cookhouse & House Tonic: Our Cookhouse & House Tonic programmes offer unique food and drink trainings, events and opportunities to inspire and educate.
- Continuous training to develop yourself personally and professionally
- Exclusive access to our benefits platform with hundreds of discounts on shopping, gym memberships, holidays, insurance and much more
- Team Events: From fitness sessions to cinema screenings and art classes, each month we hold a series of fun events which you can sign up to.
