Merchandising @ Lenskart

Job description

Join Lenskart. Help Build the Future of Eyewear. Not a job. A revolution in how the next generation sees the world. --- Why Lenskart (for real): Because we’re not here to make another eyewear brand. We’re here to build the world’s most influential eyewear brands for the next decade. Eyewear is no longer an accessory — it’s identity, personality, the first thing people notice, the quickest way to express yourself. And Lenskart is about to redefine what eyewear means for a whole new generation. We’re scaling globally, pushing tech, AI, design, materials — and we’re creating a House of Brands that will shape culture, fashion and self-expression. If you love fashion, love eyewear, love building, love experimenting, love pushing limits — you’re exactly who we’re looking for. The Role: Create What’s Next We’re looking for someone who doesn’t just follow fashion — but has a point of view. Someone who knows: why certain shapes work where colour is going what Gen-Z will wear 18 months from now how design becomes culture how fashion + AI + intuition can create magic Your job? To help shape the fashion DNA of the next wave of Lenskart brands. To experiment. To imagine. To build what hasn’t been built yet. This role sits at the intersection of fashion, design, strategy, culture and tech. What You’ll Do (in vibe, not corporate bullets): Set the vibe and vision for future eyewear drops Build collections that make people go “I need that” Translate trends into something fresh, premium, and culturally relevant Work with creators, designers, brand teams, stores, tech, AI — whoever can help your idea become real Help shape launches, storytelling, aesthetics Balance fashion instinct with brand strategy Think of it as: creative director meets merch brain meets trend whisperer. ️Who You Are Not degrees. Not years of experience. Just the truth: You love fashion. Deeply. You love eyewear. Not optional. You have taste. You have opinions. You’re curious, fast, obsessed, and hungry to create. You’re strategic — not just aesthetic. You love learning, experimenting, and using AI to level up your craft. You want to build something big, global, iconic. You vibe with Lenskart values naturally — speed, curiosity, ownership, customer love, innovation, honesty. How You Get In Not with a boring CV. You’ll take an online, AI-led challenge that tests how you think about: styles, shapes, moodboards, brand ideas, future trends, fashion POV. If you crush it — you earn the chance to create the future of eyewear at Lenskart. Simple. --- **If eyewear is your love language… If fashion is how you breathe… If you want to build iconic brands for the next generation… Apply.**