Merchandising Manager

Job description

At Favor, we are passionate about building a delivery experience that Texans love. As the Merchandising Manager, you will shape how our customers discover their favorite merchants and products in the app. You will develop and execute data-driven merchandising strategies that elevate our content structure and drive category performance. In this highly cross-functional role, you’ll collaborate closely with our Marketing and Finance teams on planning and budgeting, while partnering with Business Analytics to continuously test, iterate, and optimize the discovery experience. ### What You'll Do: - Lead the execution of in-app merchandising directive; ensure key brand and product messages are delivered through compelling, on-brand shopping experiences that align with broader marketing channels (lifecycle, social, and paid media). - Develop and implement merchandising strategies tailored to distinct customer segments with a focus on navigation, content structure, and feature placement that drive discovery and engagement. - Collaborate cross-functionally with integrated marketing, creative, brand, business analytics, product, support, and sales teams to align on merchandising initiatives and influence decisions through a data-driven, collaborative approach. - Analyze business performance to identify trends, surface insights, and guide merchandising and pricing optimizations that drive growth and improve user experience. - Define and track core merchandising and content KPIs to evaluate strategy effectiveness, inform future decisions, and ensure consistent reporting - Lead A/B testing strategies to experiment with and refine content, placement, and user journeys; drive continuous performance improvement across the app experience. ### Skills you have: - A relevant degree or comparable formal training, certification, or work experience. - 5+ years experience in website or app merchandising or similar roles within a fast-paced environment. - Proven experience identifying opportunities to find efficiencies throughout the customer journey that impact the user experience and growth. ### Who you are: - Strong analytical acumen with cross-functional leadership ability; ability to develop respectful influencing strategies to leverage support from cross-functional stakeholders. - Ability to focus on and improve customer experience and business performance through in-app placement, segmentation, experimentation, and continuous optimization; ability to demonstrate a high degree of ownership and accountability. - Ability to meet tight deadlines and ensure all directives and communications are accurate, clear, concise, and consistent with Favor core values. - Process and detail-oriented mindset with demonstrated ability to maintain a clear history of changes and documentation. - Strong understanding of CMS and how they work; knowledge of Braze, Tableau,Contentful or similar tools.