Meta Ads Coordinator

Job description

The Role: We are a premier digital marketing and e-commerce strategy firm headquartered in Miami. Since its inception over ten years ago, we have grown client revenue by over $500M through its expertise in e-commerce and lead generation. As we continue to grow, we are looking for a talented Meta Ads Coordinator to support our team in managing ad campaigns across Meta platforms and contribute to our clients' success. Responsibilities: Campaign Coordination: Assist in the creation and management of Meta ad campaigns across Facebook and Instagram, ensuring alignment with client goals and marketing strategies. Ad Account Support: Help with the day-to-day operations of ad accounts, including setting up campaigns, tracking performance, and managing budgets. Work with the design team to gather creative assets, submit design requests, and ensure that all ads are properly launched with the right visuals and copy. Performance Monitoring: Conduct daily performance check-ins on active campaigns, monitoring key metrics such as impressions, clicks, conversions, and return on ad spend (ROAS). Campaign Optimizations: Assist in analyzing campaign data and provide insights to optimize ad performance for better results. Identify trends and make recommendations for improving targeting, ad formats, and bidding strategies. Reporting: Prepare regular performance reports for clients, including summaries of key metrics and campaign highlights. Client Communication Support: Help communicate with clients regarding campaign updates, performance insights, and any changes or adjustments to be made. UGC Script Development & Requests: Develop User-Generated Content (UGC) scripts, submit requests via Billo, and place orders for UGC materials to support ad campaigns. Client Onboarding Assistance: Assist with client onboarding by gathering relevant information and supporting the account management team during the setup process. Team Collaboration: Collaborate closely with the Meta Ads Manager and other team members to ensure campaigns are executed efficiently and in line with overall marketing strategies. Participate in team meetings, providing updates on campaign performance and contributing to brainstorming sessions for new ideas. Qualifications: Bachelor’s degree in Marketing, Advertising, Communications, or a related field. 1-3 years of experience in digital marketing, with a focus on Meta ad platforms (Facebook, Instagram). Strong organizational skills with the ability to manage multiple campaigns and deadlines. Proficiency in Meta Ads Manager and basic understanding of performance metrics such as CTR, CPC, and ROAS. Excellent communication skills, with the ability to provide clear updates and insights to the team and clients. Tools You've Worked With: Meta Ads Manager (Facebook, Instagram) Google Analytics Segmetrics Swipe Pages Canva Third-party ad management tools Shopify Asana Industries You're Experienced In: Health and Wellness Sports Medicine Digital Marketing Hospitality/Restaurants E-commerce