Meta Ads Specialist

Job description

***This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.*** Our client is a full-service marketing agency supporting primarily local, blue-collar service businesses, including plumbers, HVAC companies, tree services, junk removal, restoration, and landscaping businesses, as well as restaurants and other local businesses. The agency also manages e-commerce campaigns for select clients. Most of the agency’s work focuses on lead generation, although the team manages a variety of campaign types. Performance is centered on meaningful business results, including phone calls, booked jobs, and sales. ## Role Overview The **Meta Ads Specialist** will be responsible for executing paid media strategy across multiple client accounts, with a primary focus on Meta advertising across Facebook and Instagram. This is a hands-on role responsible for campaign setup, optimization, testing, tracking, attribution, performance analysis, and reporting. The Meta Ads Specialist will also support Google Ads and Local Services Ads campaigns as needed. The ideal candidate has strong hands-on Meta Ads experience, understands lead generation for local service businesses, and can use campaign performance data to make informed optimization and creative decisions. ## Location **Fully Remote (Work from Home) | 8:00 AM – 5:00 PM CST** ## Key Responsibilities ### Meta Ads Campaign Management - Build, launch, manage, and optimize Meta campaigns across Facebook and Instagram for multiple client accounts. - Manage primarily lead-generation campaigns, along with e-commerce and sales campaigns where needed. - Manage campaign structure, audience targeting, creative selection and placement, budget allocation, and ongoing optimization cycles. - Monitor accounts daily to identify payment or delivery errors. - Ensure campaigns remain active and on budget. ### Testing & Optimization - Own a rolling test-and-learn roadmap across audiences, bidding strategies, placements, landing pages, ad formats, offers, and messaging. - Analyze test results and turn findings into insights that inform future planning. - Monitor campaign performance and make optimization and scaling decisions based on results. - Diagnose and address performance dips. ### Creative Performance - Analyze creative performance across paid campaigns. - Identify which creative approaches and assets are performing effectively. - Provide clear direction to the in-house content and editing team regarding what is working and what should be produced next. ### Tracking & Attribution - Set up and verify conversion tracking from end to end. - Manage and troubleshoot Meta Pixel, Conversions API, events, and Google Tag Manager. - Manage tracking connections between advertising platforms, websites, and CRM systems. - Support accurate attribution across campaigns. - Manage form and call lead tracking. - Work with GA4 as part of tracking and attribution efforts. ### Google Ads & Local Services Ads - Support Google Ads campaigns as needed. - Support Local Services Ads campaigns as needed. - Maintain Meta advertising as the primary focus of the role. ### Performance Analysis & Reporting - Track and analyze metrics including cost per lead, CTR, lead quality, ROAS for e-commerce accounts, and ad fatigue. - Use performance data to inform scaling and optimization decisions. - Supply clean and accurate data for weekly client reporting. - Provide clear insights based on campaign performance. ### Platform & Workflow Management - Stay current on platform capabilities, algorithm changes, and evolving best practices across Meta, Google, and Local Services Ads. - Use AI tools to improve efficiency while carefully reviewing outputs before using them. - Work within established team workflows while contributing ideas and recommendations. - Maintain strong responsiveness and proactively communicate when issues or blockers arise. ## Qualifications ### Experience - **3+ years of hands-on Meta Ads experience.** - Experience with local lead-generation or service businesses is strongly preferred. - Experience beyond exclusively e-commerce advertising is preferred. - Working knowledge of Google Ads. - Local Services Ads experience is a strong plus. - Experience managing campaigns across multiple client accounts. ### Skills - Strong hands-on knowledge of Meta advertising across Facebook and Instagram. - Strong understanding of campaign structure, audience targeting, creative selection, placements, budget allocation, and campaign optimization. - Strong tracking and attribution skills, including Meta Pixel, Conversions API, GTM, GA4, and form/call lead tracking. - Ability to analyze campaign performance across cost per lead, CTR, lead quality, ROAS, ad fatigue, and other relevant metrics. - Ability to identify and troubleshoot campaign performance issues. - Ability to analyze creative performance and provide clear direction based on results. - Ability to use AI tools intelligently to improve efficiency while reviewing and refining outputs. - Strong attention to detail and follow-through. - Ability to work with pace and urgency. - Landing page and CRO knowledge is a plus. - Shopify and e-commerce integration experience is a plus. - GoHighLevel or other CRM experience is a plus. - Comfortable participating in occasional client-facing calls is a plus. ## What Success Looks Like - Meta campaigns are consistently built, launched, managed, and optimized across multiple client accounts. - Campaign performance is evaluated based on meaningful business outcomes, including leads, booked jobs, and sales. - Testing across audiences, bidding strategies, placements, landing pages, ad formats, offers, and messaging produces useful insights. - Creative performance insights provide clear direction for future content production. - Conversion tracking and attribution remain accurate across platforms, websites, and CRM systems. - Performance issues, payment errors, and delivery problems are identified and addressed quickly. - Campaigns remain on budget and are monitored consistently. - Weekly reporting is supported by clean, accurate performance data and clear insights. ## Opportunity This is an opportunity to take hands-on ownership of Meta advertising across a diverse portfolio of client accounts while also supporting Google Ads and Local Services Ads. The **Meta Ads Specialist** will work across campaign execution, testing, optimization, creative performance, tracking, attribution, and reporting, with a strong focus on driving measurable business outcomes. ### **Application Process:** ### To be considered for this role these steps need to be followed: - Fill in the application form - Record a video showcasing your skill sets