Meta Ads Specialist (f/m/d)

Job description

Role summary Own and scale our Meta advertising - from campaign setup and creative testing to daily optimization and reporting - turning Facebook and Instagram investment into measurable business results. Your responsibilities We are looking for a hands-on Meta Ads Specialist to manage and optimize our paid social media advertising, with a primary focus on Facebook and Instagram Ads. This role is focused on campaign execution, performance optimization, creative testing, reporting, and scaling paid social activities. Meta Ads Campaign Management Plan, set up, manage, and optimize paid social campaigns across Meta platforms, mainly Facebook and Instagram Manage full-funnel campaigns including awareness, traffic, engagement, retargeting, lead generation, and conversion campaigns Own campaign structure, targeting, placements, budgets, bidding strategies, tracking, and daily optimization Monitor campaign performance and proactively identify opportunities to improve efficiency and scale results Manage budgets across campaigns, audiences, creatives, and funnel stages. Ensure campaigns are launched accurately, on time, and aligned with business goals and marketing priorities Performance, Testing & Reporting Analyze campaign performance based on KPIs such as ROAS, CPA, CPC, CPM, CTR, CVR, reach, frequency, revenue, and conversions Run A/B tests across creatives, audiences, copy, placements, formats, and campaign objectives Translate performance data into actionable insights and optimization recommendations Prepare regular paid social performance reports for internal stakeholders. Ensure correct use of tracking, UTMs, pixels, conversion events, and attribution settings Stay up to date with Meta Ads best practices, platform updates, algorithm changes, and advertising policies Support and manage paid advertising campaigns across other digital advertising platforms when required, including testing and evaluating new channels and platforms based on business needs and performance opportunities. Creative & Cross-Functional Collaboration Collaborate closely with Brand Management, e-Commerce, CRM, content, and creative teams to align paid social campaigns with wider marketing activities. Brief and review paid social creatives from a performance perspective Recommend effective ad formats, messaging, hooks, CTAs, and creative angles for Meta platforms Support testing of static ads, video ads, carousel ads, Stories, Reels, collection ads, UGC-style creatives, and product/catalog ads Share creative performance learnings with relevant teams to improve future ad assets. Your profile Proven experience as a Meta Ads Specialist, Paid Social Specialist, Performance Marketing Manager, or similar role Experience managing paid social campaigns for e-commerce, retail, fashion, lifestyle, consumer brands, or similar industries Strong understanding of full-funnel paid social strategy, including prospecting, retargeting, and conversion campaigns Confident working with KPIs such as ROAS, CPA, CPC, CPM, CTR, CVR, revenue, and conversion volume Experience with budget management, campaign optimization, and scaling paid social campaigns Strong analytical skills and ability to turn data into clear recommendations Good understanding of paid social creative best practices and creative testing Knowledge of tracking, pixels, conversion events, UTMs, and attribution Experience with analytics and reporting tools such as Meta Ads Manager, Google Analytics, Looker Studio, Shopify analytics, or similar Strong organizational skills and ability to manage multiple campaigns and deadlines Self-driven, proactive, detail-oriented, and comfortable working independently Fluency in English German language knowledge is a benefit. Your advantages A familial, collaborative atmosphere in international teams An innovative and exciting area of responsibility with diverse development opportunities Flat hierarchies and short decision-making paths that help you implement your own ideas Regular employee events Discounts on our own products Private health insurance and other benefits, such as a 13th-month salary. HeroImage