Mexico Marketing Lead

Job description

We exist to create positive change for people and the planet. Join us and make a difference too! Job Title: LatAm Marketing Manager Location: Mexico - remote BSI’s Assurance division is hiring a LATAM Marketing Manager to own the end-to-end go-to-market strategy across Latin America with a primary focus on Mexico. In this role, you will translate global strategy into high-impact, localized programs that fuel pipeline and revenue across System Certification, Training, and ISA, while leading our regional Center of Excellence (CoE) for campaign development, design, and digital execution. You’ll also serve regionally as a Theme Lead for Quality & Mobility, setting the bar for messaging and integrated campaigns used across the Americas. If you thrive in a matrixed, fast-paced environment and can flex from strategy to hands-on execution, this role is for you! What you’ll own: LatAm GTM leadership: Build and deliver the marketing plan for Latin America (with Mexico emphasis) aligned to commercial targets and sector priorities. Localization that wins: Adapt global/regional campaigns to local language, culture, regulation, and buyer behavior. Partner with the business: Collaborate effectively with Sales and Training to shape marketing strategies that move pipeline and revenue. How you’ll lead: Team & CoE leadership: Lead, coach, and develop the LATAM marketing team and Regional CoE; set priorities, raise skills, and ensure high-quality execution. Operational excellence: Drive clarity, workload management, and accountability using project tools (e.g., Workfront); uphold brand, compliance, and governance standards. How you’ll execute: Full-funnel, integrated campaigns: Orchestrate email, web, SEO/SEM, paid media, social, events/webinars, and ABM to create demand and accelerate conversions. Digital & demand-gen mastery: Increase engagement, improve targeting, and optimize journeys; manage lead workflows in Salesforce and Pardot (segmentation, routing, nurture). Budget ownership: Plan, allocate, and track the LATAM marketing budget for maximum ROI. Vendor leadership: Manage local partners (design, translation, event logistics, media buying) to deliver on brief, on brand, on budget. Brand & governance: Ensure every asset meets BSI’s standards and regional regulatory requirements. How you’ll measure success: Performance & analytics: Track KPIs and attribution, maintain CRM hygiene, and partner with data teams on ROI reporting. Optimize in real time: Use funnel insights to test, learn, and iterate maximizing conversion and marketing-influenced revenue. Regional Theme Leadership (Quality & Mobility): Set the bar regionally: Define positioning, content strategy, and integrated campaigns for Quality & Mobility. Scale best practices: Align global messaging with LATAM needs; enable knowledge-sharing and consistent activation across countries. What you bring: Strategic clarity & executional rigor: You turn business goals into actionable programs that deliver measurable impact. Proven demand gen: History of campaigns that drive MQLs, pipeline, and conversion in complex B2B environments. LATAM expertise: Deep understanding of Mexico and broader LATAM buyer behavior, channels, and regulatory nuances. Localization mastery: You have experience in tailoring global content/messages for maximum regional relevance. Relationship builder: Confident collaborator across Sales, Training, and global teams. Operational savvy: Budget management, vendor oversight, and performance reporting are second nature. Martech fluency: Hands-on with Salesforce and Pardot (required); familiarity with Marketo, Workfront, SEO/SEM, paid media, and ABM tactics. Organized & adaptable: Comfortable switching from big-picture strategy to precise execution; continuous-improvement mindset. Segment & persona chops: You tailor narratives and offers by industry, role, and stage to move deals forward. Qualifications: Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s preferred). 6+ years progressive B2B marketing experience (professional services, SaaS, or regulated industries ideal), including 3+ years leading people. Proven experience executing marketing across Mexico and broader LATAM. Success running multi-channel GTM in a complex organization. Demonstrated ability to lead and develop marketing professionals and foster cross-functional collaboration. Strong digital demand gen/ABM background and CRM-led workflows (Salesforce/Pardot required). Familiarity with ISO, assurance, training, or compliance services (preferred). Knowledge of Quality or Mobility sectors (preferred). Language Requirements A strong command of English, Spanish, and Portuguese is essential - both verbal and written. Please submit your application in English. BSI - Your Partner in Progress We are proud to be the business improvement company for other organizations to become more sustainable and resilient and finally to inspire trust in their products, systems, services, and the world we live in. Headquartered in London, United Kingdom, BSI is the world's first national standards organization with more than 100 years of experience. We are a global partner for 86,000 companies and organizations in over 193 countries, offering development, auditing, certification, and training services, including innovative software solutions and cyber security expertise for all industries: from aerospace and automotive to food, construction, energy, healthcare, IT and trade sectors. Incorporated by Royal Charter, we’re truly impartial, and home to the ultimate mark of trust, the Kitemark. Through our unique combination of consulting, training, assurance and regulatory services we bring solid and broad knowledge to every company. If you want to contribute to this inspiring challenge, bring your open and enthusiastic mindset to our dynamic team then please apply now! What we offer BSI offers a competitive salary, 20-days annual leave, bank holidays, vacation bonus, medical insurance, life insurance, savings fund with company contribution, meal allowance, paid maternity leave, paid paternity leave, learning and development opportunities, and a wide range of flexible benefits that you can tailor to suit your lifestyle. D&I Policy BSI is committed to ensuring the diversity of our workforce reflects that of our clients and the communities in which we operate. Our goal is to create a sense of belonging for all employees by providing opportunities to develop, grow, and engage with our global organization — all while having fun doing great work. BSI is a community where everyone can thrive. If you require any reasonable accommodations to be made on account of a disability or impairment throughout our recruiting process, please inform your Talent Acquisition Partner. #L1-SC1 About Us BSI is a business improvement and standards company and for over a century BSI has been recognized for having a positive impact on organizations and society, building trust and enhancing lives. Today BSI partners with more than 77,500 clients in 195 countries and engages with a 15,000 strong global community of experts, industry and consumer groups, organizations and governments. Utilizing its extensive expertise in key industry sectors - including automotive, aerospace, built environment, food and retail, and healthcare - BSI delivers on its purpose by helping its clients fulfil theirs. Living by our core values of Client-Centricity, Agility, and Collaboration, BSI provides organizations with the confidence to grow by partnering with them to tackle society’s critical issues – from climate change to building trust in digital transformation and everything in between - to accelerate progress towards a better society and a sustainable world. BSI is an Equal Opportunity Employer dedicated to fostering a diverse and inclusive workplace.