MGR (Brand Communities & Content - CMU)

Job description

Level / Grade EX Job Role/ Function Brands - CMU Designation Mgr (Content & Social Meda – CMU) Educational Qualification Necessary: Graduate Necessary: MBA/ Degree in Media Communication Experience Minimum: 3 yrs Maximum 5 yrs Industry Specifications: FMCG/Auto/Consumer Durables- Media Agency or Corporate Preferred Exposure: 3-5 years’ experience in social media, content or digital brand roles. Proven portfolio of content-led brand building Strong storytelling instinct — visual, written and conceptual. Should be an ‘ideas’ person Deep understanding of youth culture, creator ecosystems and digital trends. Comfortable on shoots, rides, events and community meets. Good understanding of social media tools and analytics Passion for motorcycles is a big plus Reporting Report to (Designation) No. of Reportees Direct Reporting Category Manager Indirect Reporting (if any) NA NA Job Responsibilities Build and execute social media strategy for KTM & Triumph in India across Instagram, YouTube, X, Facebook and emerging platforms. Create content calendars that balance brand storytelling, product highlights, community culture, and real-world riding experiences. Conceptualize and produce content — reels, films, static posts, ride stories, influencer/creator collaborations, behind-the-scenes. Manage creators, photographers, filmmakers, agencies and internal stakeholders. Be the voice of the rider community — engage, respond, listen, and bring insights back to the brand team. Track performance: reach, engagement, followers, BSQ lift, ORM sentiment — and continuous improvement. Spot cultural trends early and translate them into relevant content ideas. Own social media budgets and content production timelines. Stakeholders Internal: Sales team, Brands Teams External: Agencies Competencies Technical/ Functional: Behavioural: Align and motivate team for high performance Collaborate across all interfaces Uphold values; inculcate a culture of excellence Generate ideas; solve problems creatively. Champion improvements and positive change. Develop and engage people. Liasoning with all stakeholders specially sales team