MGR (BRANDS - CMU)

Job description

Level / Grade L3 Job Role/ Function Brand Management Designation Brand Manager Educational Qualification Necessary: Graduate Necessary: MBA Age Minimum: 24 yrs Maximum: 30 yrs Experience Minimum: 3 yrs Maximum: 7 yrs Industry Specifications: Preferred Exposure: Marketing, Brand Management Reporting Report to (Designation) No. of Reportees Direct Reporting Category Manager Indirect Reporting (if any) NA NA Job Responsibilities Brand Management Understand the brand, brand positioning & attributes. Plan & Execute the Marketing Plan Plan & Execute Marketing Activation ATL/BTL Own corporate marketing activities – Website, PR etc. Digital marketing Provide insightful market intelligence to partners- Communication agencies, BTL agencies, Media agencies & PR agencies Plan, develop & rollout BTL activation in requirement with defined sales objective. Brand Strategy Participate in Business Plan development. Envision & Create brand strategy document. Create annual action plans using the full marketing mix to implement brand strategy. Product & Brand Analysis Develop & Evolve product insights for lead / lag markets Analyses and use market and consumer researches to identify short and long term risks for the brand & develop actions to mitigate the identified risks. Creates regular marketing reports. Media Planning and Execution Plan innovative BTL campaigns & champion deployment across country to solve business problems Coordinate with the media agency for the execution of the media plans. Key Deliverables Market Share & volume growth Brand Launch Brand Campaigns Drive traffic & conversion via digital media BTL and Activations Competencies Technical/ Functional: Both Conceptual & Practical understanding of Marketing / Brand Management having developed & successfully deployed few Brand campaigns Understanding of how digital marketing works Trade Marketing High Analytical Skills. Sales Process Understanding Behavioral: Align and motivate team for high performance Collaborate across all interfaces Uphold values; inculcate a culture of excellence Generate ideas; solve problems creatively. Champion improvements and positive change. Develop and engage people. Liasoning with all stake-holders specially sales team