Mid Level Marketing Specialist

Job description

Company Overview: Global Technology Services is a rapidly expanding organization situated in Medellín, Colombia. We pride ourselves on possessing one of the most influential networks within software development and IT services for the entertainment, financial, and logistics sectors. Our corporate projections offer a multitude of opportunities for professionals to elevate their careers and experience substantial growth. Joining our team means engaging with expansive engineering teams across Latin America, Philippines and the United States, contributing to cutting-edge developments in multiple industries. Currently, we are seeking a Jr to Mid Level Marketing Specialist with a strong English level to join our team. Here are the challenges that our next warrior will face and the requirements we look for: Position Title: Jr to Mid Level Marketing Specialist Location: Bucaramanga, Colombia What you will be doing: We are seeking a versatile Marketing Specialist to support both B2B and direct-to-consumer marketing activities. The role combines hands-on campaign execution, marketing automation, content and graphic production, website updates, paid media, and reporting. For the B2B business line, the position will execute within approved copy, strategy, and compliance parameters. For the DTC business line, the role will work more independently within defined budgets, brand guidelines, and compliance guardrails. The scope also includes support for a limited-term WooCommerce-to-Shopify migration project. Key Responsibilities Manage Google Ads campaigns with an approximate monthly budget of $2,000. Develop and manage keyword strategies, bids, campaign optimization, and monthly performance reporting. Design landing pages and emails in HubSpot using approved and compliant copy. Build and manage HubSpot marketing automations, audience segments, and contact lists. Support lifecycle-stage management, campaign attribution, and marketing reporting in HubSpot. Maintain data hygiene across contacts, companies, segments, and lists. Design marketing collateral in Canva, including sell sheets, one-pagers, social media graphics, and presentations. Create and maintain a Canva template library for frequently used marketing materials. Provide light design support in Adobe InDesign. Write social media captions based on approved content and an established content calendar and strategy. Design social media graphics and schedule and publish content through HubSpot. Manage organic social media content and graphics within established brand guidelines. Run paid social media campaigns within approved budgets and provide performance reporting. Manage influencer relationships and coordinate influencer content. Perform basic WordPress page-builder and website content updates. Complete basic SEO updates, including meta titles, meta descriptions, heading hierarchy, alt text, URL slugs, and redirects. Use Google Search Console to support website and search-performance activities. Embed HubSpot forms and CTAs through HTML blocks using provided code snippets; no custom coding is required. Support the migration of an existing WooCommerce website to Shopify. Assist with catalog migration and checkout and shipping configuration. Support SEO preservation, quality assurance, and post-launch activities during the Shopify migration. Required Skills & Experience Junior-to-mid-level experience in digital marketing, campaign execution, or a related marketing function. Hands-on experience with Google Ads, including keyword strategy, bid management, optimization, and reporting. Practical HubSpot experience across landing pages, email campaigns, marketing automation, segmentation, lifecycle stages, attribution, reporting, and social media scheduling. Experience creating marketing collateral and social media graphics in Canva. Basic familiarity with Adobe InDesign. Experience supporting organic social media and paid social campaigns. Working knowledge of WordPress page builders and basic website content updates. Understanding of foundational on-page SEO practices, including metadata, heading structure, alt text, URL slugs, and redirects. Familiarity with Google Search Console. Ability to embed provided HubSpot forms and CTA snippets through HTML blocks without custom development. Familiarity with WooCommerce and Shopify migration activities, including catalog migration, checkout and shipping setup, SEO preservation, QA, and post-launch support. Experience supporting influencer relationships and content coordination. Ability to work with established brand guidelines, approved content, compliance requirements, and defined marketing budgets. Soft Skills Strong organizational and time-management skills. Ability to manage multiple campaigns, platforms, and priorities simultaneously. Detail-oriented approach to content, data, branding, and compliance. Ability to follow established guidelines while working independently when required. Strong written communication and content-development skills. Analytical mindset with the ability to interpret campaign performance and identify optimization opportunities. Proactive and resourceful approach to problem-solving. Strong collaboration skills when working with marketing, sales, creative, and business stakeholders. Adaptability and willingness to support both recurring marketing activities and short-term projects. Why you will love GTS: Join a powerful tech workforce and help us change the world through technology Professional development opportunities with international customers Collaborative work environment Career path and mentorship programs that will lead to new levels. Join GTS and contribute to shaping the data landscape within a dynamic and growing organization. Your skills will be honed, and your contributions will play a vital role in our continued success. GTS is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.