Mid/Senior Data Analyst - Marketing

Job description

**Yassir** is the leading super App in the Maghreb region set to changing the way daily services are provided. It currently operates in **45 cities across Algeria, Morocco and Tunisia with recent expansions into France, Canada and Sub-Saharan Africa**. It is backed (~**$200M in funding**) by VCs from Silicon Valley, Europe and other parts of the world. We offer on-demand services such as ride-hailing and last-mile delivery. Building on this infrastructure, we are now introducing financial services to help our users pay, save and borrow digitally. Helping usher the continent into a digital economy era. We’re not just about serving people - we’re about creating a marketplace to bring people what they need while infusing social values. ### Responsibilities - Collaborate with marketing teams to analyze marketing performance metrics, including attribution, audience targeting effectiveness, campaign ROI, and user engagement metrics. - Utilize data analysis skills, along with a deep understanding of marketing principles, to identify opportunities for improving marketing strategies and tactics. - Work cross-functionally with Product, Engineering, Research, and other teams to integrate marketing data into overall business strategy and product development processes. - Serve as a data ambassador, promoting a data-driven marketing culture within the organization. - Influence marketing strategy and execution by providing data-driven insights and recommendations to key stakeholders. - Partner with Engineering to ensure the collection of relevant data for informed decision-making and optimization of marketing efforts. - Develop and implement hypotheses for optimizing marketing performance, employing rigorous analytical approaches and methodologies. - Communicate insights and recommendations effectively through data-driven storytelling, influencing stakeholders to make data-informed decisions. ### Requirements - Bachelor's degree in Mathematics, Statistics, a relevant technical field, or equivalent practical experience. - A minimum experience of 5 years in analytics in an app marketing environment, including a track record of leveraging attribution tools and analytics to define marketing strategies and of defining tracking plans for marketing campaigns. - Experience with data querying languages (e.g. SQL), scripting languages (e.g. Python), and/or statistical/mathematical software (e.g. R) - Language skills : French and English (fluent) , Arabic is an advantage