Mobile Growth Manager - CRM (Braze)

Job description

Hi, we’re Phiture — the mobile growth consultancy working with the teams behind leading apps like Adobe, Headspace, and LEGO® 👋. We’re setting the standard for growth in the brave new digital world, and we need great people to join our global team! **WHAT TO EXPECT:** Join Phiture's dynamic marketing team, where you'll dive into **mobile app retention audits and CRM programs** for a diverse clientele. Harness cutting-edge **mobile analytics tools** to decode user behavior, identify issues, and craft compelling campaigns. Lead detailed **CRM experiments** rooted in user psychology, transforming insights into dynamic lifecycle flows. Collaborate closely with clients on **A/B testing and analysis**, leveraging the **Mobile Growth Stack** to drive significant outcomes. Expect a vibrant role where your creativity and analytical skills will play a crucial part in our clients' success and Phiture's continued innovation. **WHAT YOU’LL DO:** - Implement and optimize marketing campaigns using **Braze** to focus on **advanced segmentation and targeting strategies**. - Personalize and customize campaign content dynamically using **liquid logic within Braze** based on user behavior and attributes. - Manage and enhance **custom attributes in Braze** to fine-tune customer engagement strategies and achieve targeted outcomes. - Collaborate with the data analytics team to **integrate and leverage user data** for sophisticated campaign strategies. - Develop and test **HTML code modifications** within Braze templates for optimal layout and functionality across various devices and email clients. - **Analyze campaign performance** to generate insights and drive continuous growth and retention metrics improvement. - Provide **technical support and training** to team members on using Braze and integrating it with other tools and platforms. **WHAT YOU’LL NEED:** - Experience with **A/B testing** in any digital marketing channel. - Proficiency in using **Braze** for planning and launching campaigns. - Ability to drive data insights and build charts with analytics platforms like **Amplitude, Mixpanel, Looker, or Periscope**. - A **data-driven approach** with a solid understanding of **startup growth metrics, analytics, and statistics**. - Focus on performance and results, striving for measurable impact. - Understanding of **user psychology and motivation** in mobile app usage. Nice to have: - Experience working at mobile-centric startups - Experience with user acquisition (ASO or Performance Marketing) - Experience with copywriting for marketing or sales communications *We encourage all qualified individuals to apply, regardless of their age, gender identity, ethnicity, sexual orientation, disability status, or religion. We celebrate diversity and are excited about building teams that represent a variety of backgrounds, perspectives, and skills. All employment decisions are based on qualifications, merit, and business needs.*