Mobile User Acquisition Manager

Job description

Moon Active is one of the world's fastest-growing mobile game companies, providing entertainment to millions of active users across the universe. The company is headquartered in the heart of Tel Aviv. As we expand, we're looking for a **Mobile User Acquisition Manager** to join our amazing Marketing team. **Responsibilities** - Acquire new and high-quality players for our games in an efficient and profitable manner. - Scale, manage, and optimize performance campaigns across a diverse ecosystem, simultaneously leveraging paid social, DSPs, and offerwalls. - Build strategic relationships with key acquisition partners, and ad networks. - Conduct advanced data analysis to identify key growth trends and lead experimental research into emerging verticals to drive continuous learning. - Manage fast-paced performance marketing projects under tight schedules and budget constraints. - Expand your scope beyond standard user acquisition through specialized development channels in ad monetization, retargeting, and creative pipelines, collaborating closely with cross-functional teams like Product, Art, and R&D. - Integrate custom AI tools into daily workflows to automate campaign optimization, streamline data analysis, and boost operational efficiency. **Requirements** - 2 + years in mobile user acquisition and ad buying analysis experience at scale - Campaign management on self-served platforms - a Must - Highly analytical and technical: Understands components of ad calls across various channels - Ability to manipulate and analyze large quantities of data and present it in reports - Deep understanding of mobile attribution - Willingness to learn and use third party ad systems such as ad servers, DSPs, and analytics tools - Ability to take on multiple projects at the same time - Strong organizational, analytical, presentation and problem solving skills - Profound knowledge of MS-Office Products (Excel in particular) - Fluent English - verbal and written Advantage - Bsc in Industrial Engineering, Economics, Statistics or similar field. #LI-Hybrid