Monetization Analyst - Leaply

Job description

 Hi! We’re **Leaply** — a fast-growing ecosystem of digital and physical products designed to help people build healthier habits and lead better lives. We launched in 2024 and have already seen **explosive growth — 10x revenue** in the past six months — with strong traction across the US, Europe, and beyond. At Leaply, we challenge traditional career paths — we value ownership over job titles, and impact over process. As we scale, we’re looking for a sharp, data-driven Analyst to refine our ops team, enhance team performance, and implement scalable systems. **Role Overview:** As an **Analyst**, you will be the strategic bridge between raw data and operational excellence. You will join our Operations team to drive efficiency across three key pillars: **Monetization, Support, and Online reputation**. Your role goes beyond just building reports; you will be expected to uncover hidden patterns, propose data-backed solutions, and actively participate in their implementation, including our upcoming **AI-driven automation initiatives**. **Technical Stack, that you will work with:** - **Data Warehouse:** Google BigQuery (Advanced SQL is a must). - **Visualization:** Tableau (Creating intuitive, actionable executive dashboards). - **Product Analytics:** Amplitude (Analyzing user behavior and funnel performance). - **Innovation:** Implementation and optimization of AI/LLM tools for operational workflows. **Key Responsibilities:** - **Foundation Building & Data Architecture:** As the first analyst in this direction, you will own the end-to-end data flow—from querying and structuring raw data in BigQuery to ensuring a "single source of truth" for the entire Ops department. - **Advanced Analytics & Modeling:** Move beyond basic reporting. You will develop antifraud models to mitigate risks and design complex behavioral segmentations to understand user lifetime value and churn triggers. - **Performance Monitoring:** Architecting the automated KPI ecosystem and health-check dashboards for Payments, Support, and FirstLook. - **Strategic Insight Generation:** Conducting high-level deep-dives into payment failure trends, transaction routing optimization, and operational bottlenecks. - **AI & Automation Integration:** Leading the charge in implementing AI/LLM solutions—from automated support ticket classification to predictive routing and fraud detection. - **Actionable Implementation:** Working as a strategic partner to Ops Leads to ensure your data models translate into direct business growth and process overhauls. **Potential Candidate Profile:** - **Experience:** 2+ years of experience in Data or Operations Analytics (preferably in Fintech, SaaS, or high-growth startups). - **SQL Mastery:** Proficiency in writing complex, optimized queries (CTEs, Window Functions, etc.). - **Visualization Skills:** Proven ability to tell a story with data in Tableau, making complex metrics easy for stakeholders to digest. - **Analytical Mindset:** Strong understanding of product funnels (Amplitude) and business unit economics. - **Adaptability:** A keen interest in AI/Machine Learning and a willingness to experiment with new automation tools. - **Communication:** Fluent in translating data findings into clear business recommendations. **Focus Areas (Your Impact)** - **Payments:** Minimizing cancell rates, optimizing transaction flows, user segmentation etc. - **Support:** Analyzing CSAT, other metrics and identifying high-impact areas for AI chatbot implementation. - **Online reputation:** Integrating analytical tools for sentiment tracking across different platforms. **Why This Role?** - **Build the Function from Scratch:** You aren’t just joining a team; you are **establishing the analytical culture in a team**. You will have the autonomy to define the tools, the methodologies, and the standards for how Operations uses data. - **Path to Data Science:** This role is designed for growth. With our focus on AI, anti-fraud modeling, and complex segmentations, you will have the perfect sandbox to transition into **Data Science** or **Advanced Machine Learning** roles in case you want. - **High Visibility & Ownership:** As the pioneer analyst in this direction, your insights will directly influence executive-level decisions. You will see the immediate impact of every model you build. - **AI-First Environment:** You won't be stuck with legacy processes. You will be at the forefront of implementing AI-driven operations, giving you a massive competitive edge in the future market. **What you’ll get:** - **Competitive compensation** and a high-impact role. - **Full Ownership:** Freedom to optimize and evolve the support function as you see fit. - **Support from the best:** Access to internal professional communities (Marketing, Product, Operations) within the SKELAR network. - **A meaningful mission:** Help millions of people live healthier lives every day. Leaply is backed by **SKELAR**, a venture builder with over 10 successful B2C businesses. Beyond business, we support the SKELAR Foundation, a charitable initiative created by employees to support the Ukrainian Armed Forces. **Join us in building the next big thing!**