Mouratoglou International | Marketing Manager US

Job description

The company Mouratoglou International Tennis Center is one of the most recognized groups in the world of racket sports. Founded by Patrick Mouratoglou, one of the most renowned coaches on the international tennis circuit, the group built a world-class academy on the French Riviera before expanding its footprint internationally. Today, Mouratoglou International operates 31 locations globally, with more than 450 courts, including over 15 locations across the United States in markets such as Florida, Texas, New York City and California. The group has built the world's leading racquet sports ecosystem, bringing together academies, luxury resorts, racquet clubs, padel facilities and club partners. Context & Recruitment Challenges With tennis, padel & pickleball, racquet sports experiencing strong growth in the United States, Mouratoglou International is accelerating the development of its Racquet Club network, with several new club openings planned over the coming months. Mouratoglou International is looking for a hands-on, entrepreneurial and commercially driven Marketing Manager to lead the marketing development of its Racquet Club network in the US. The main objective is to drive membership acquisition, support new club openings and build a strong brand across the American market. Beyond brand awareness, the role will focus on measurable commercial results, from lead generation and conversion to member retention. This is a build-from-scratch role with a start-up mindset: the successful candidate will establish marketing processes and tools, manage a significant budget and progressively build their own team to support the network's growth. Missions Membership Acquisition & Commercial Growth Lead membership acquisition strategies for each new club, from pre-opening campaigns through to post-launch growth. Define and optimize membership offers in collaboration with management, including membership packages, pre-opening offers, referral programs and corporate partnerships. Develop and monitor the membership acquisition funnel across the network, driving sustainable growth in the member base. Implement retention and engagement initiatives to drive renewals, member satisfaction and long-term loyalty. Work hand in hand with local teams to translate marketing initiatives into concrete sales opportunities and membership conversions. Track commercial performance and identify opportunities to improve acquisition, conversion and retention at both club and network levels. 360° Marketing & Brand Development Develop and execute the overall marketing strategy for the Racquet Club brand in the US, ensuring consistency across the network while adapting initiatives to local markets. Lead the marketing launch of each new club, coordinating pre-opening campaigns, local activation and grand opening events. Develop and manage social media strategies, content creation and local community engagement for each location. Drive public relations initiatives to increase local and national visibility and support the group's expansion. Organize events throughout the year, including grand openings, annual celebrations, B2B events and activations with corporate partners. Strengthen brand awareness and develop a compelling member experience aligned with Mouratoglou's premium positioning. Marketing Performance, Budget & Innovation Manage a significant marketing budget, allocating resources according to business priorities and expected returns. Monitor performance and ROI across marketing channels and club locations, using data to guide investment decisions. Build scalable processes, tools and reporting systems that can be replicated across future club openings. Leverage AI tools and marketing automation to improve content production, audience targeting, campaign execution and reporting efficiency. Identify best practices and continuously optimize marketing initiatives to support the network's rapid growth. Expected profile Profile 👉 Minimum 5 years of experience in marketing, ideally 7-8 years, with a proven track record of delivering measurable business results. 👉 Experience in sports, hospitality or experience-led businesses, ideally within a membership or subscription-based model such as sports clubs, fitness or hospitality. 👉 Experience in a start-up or high-growth environment, with the ability to build processes, structure marketing initiatives and support rapid multi-site expansion. 👉 Strong commercial mindset, with proven experience in customer acquisition, conversion and retention, and a clear focus on measurable business outcomes. 👉 Entrepreneurial and hands-on approach, with the ability to operate autonomously across both strategic planning and operational execution. Skills 👉 Full professional fluency in both French and English, essential for daily interactions with French-speaking management and US-based teams and partners. 👉 Strong expertise in 360° marketing, including digital marketing, social media, content, PR, events and local marketing activation. 👉 Ability to manage significant marketing budgets, monitor KPIs and optimize ROI across channels and locations. 👉 Strong analytical and organizational skills, with the ability to manage multiple projects simultaneously and build scalable processes. 👉 Proficiency with AI tools and marketing automation is highly appreciated. 👉 Genuine affinity with sport and racket sports, particularly tennis, padel or fitness, is a strong plus. Position in the Organization Reporting to: Chief Marketing Officer and Chief Operating Officer. Key interactions: Close collaboration with commercial teams and club directors to coordinate marketing initiatives and support day-to-day operational needs across the US network. Location, Remote Work & start date Location: Miami, Florida, USA, with regular travel to club locations across the United States. Start date: ASAP.