Mr D - Senior Copywriter and Content Strategist

[**Mr D**](https://www.mrdfood.com/)**,** a division of the Takealot Group, is looking for a highly talented **Senior Copywriter and Content Strategist** to join our team in Cape Town. We are a young, dynamic, hyper growth company looking for smart, creative, hard-working people with integrity to join us! **Think you’ve been challenged before? Think again!** - **Scale**: Show the millions of Mr D customers what you can do - **Learn**: We work with the best of the best, and then some. - **Grow**: Expand your career in the fast-growing Takealot Group: Mr D, and TFS. We like to promote from within: Here’s your chance. **This position reports to the Head of Creative Studio** **Purpose of the role :**To craft compelling copy that resonates across a diverse brand ecosystem, including restaurants, groceries, retailers, and beyond .To collaborate with the design and marketing teams to deliver engaging campaigns, app content, digital experiences, and more. Play a vital role in shaping the tone of voice and communication style across channels, ensuring alignment with our brand identity and business objectives .To manage a small team of copywriters’ quality and accuracy of work**.** **Your responsibilities will include:** - **1. Concept & Content Development** • Develop creative campaign concepts and write standout copy for various brand materials such as email, website, social media, advertising, in-app notifications, and blog content. • Collaborate with designers, strategists, and marketing teams to bring campaigns and creative ideas to life. **2. Brand Tone & Voice** • Act as a voice champion for the brand, ensuring consistency in messaging and tone across verticals (food, groceries, retail, etc.). • Work on evolving and adapting the brand voice to connect meaningfully with different audiences and platforms. **3. Strategic Storytelling** • Turn complex ideas into clear, impactful, and emotionally engaging narratives that drive customer conversion and retention. • Help shape brand storytelling to reflect our mission and differentiate us from competitors. **4. Collaborative Ideation** • Partner closely with members of the Creative Studio such as designers, art directors, and motion teams to develop integrated campaigns. • Support cross-functional teams including Product, Marketing, and Operations with copy needs that align with broader business goals. **5. Editorial Ownership** • Take ownership of written content for app CTAs, promotions,SEO-friendly digital content, advertising scripts, and long-form editorial. • Proofread and refine copy to ensure clarity, grammatical accuracy, and creative excellence. .**Attributes required:** - Ability to translate a creative concept into a clear content plan - Strategically driven with a sound understanding of brand and business growth. - Must be comfortable with writing in various styles and for multiple formats for example digital advertising, UX for mobile app, social media, performance marketing, in-app, PR, radio etc - Active and well-rounded personal presence in social media, with an understanding of each platform and the best practices - Detail oriented - Excellent proof-reader - Must be able to manage a team, a content calendar and an agency relationship. - Takes initiative and works well independently - Strong communication and time management skills - An enthusiasm for being a part of a fast-paced start-up environment - Blogging and ad agency experience advantageous - An ability to write creative copy both for large pieces of content (e.g. product descriptions) and smaller texts (e.g. social media posts) - Solid time-management skills **Qualifications ,Experience and Competencies:** - Bachelor’s degree or equivalent qualification in communications/copywriting/branding/marketing/brand strategy - Computer literacy essential - Creative track record with 5+ years industry experience with a through the line portfolio - Experience working at creative agency advantageous - Experience writing for ecommerce, on-demand, or multi-brand environments (advantageous) - Proven work experience as a Senior Copywriter ,Product Copywriter or similar role - Portfolio of published articles - Hands-on experience with Content Management Systems - Basic keyword search knowledge **Let’s talk about life @ Mr D** - **The power is in your hands**: We offer a market-related, Total Remuneration Package which allows full flexibility according to your needs. Go on, be the master of your own destiny. - **No doors**: We aren’t fans of stuffy offices or siloed work environments. See someone you like? High five, collab and make something great. - **Online Learning**: Share ideas and grow with global industry leaders who are all just a Slack message away. Love to learn? Up-skill with free access to courses on Prosus Academy and more. - **Good times**: Get to know the other extraordinary minds in the takealot group during regular social events and out-of-office activities (think hikes, think mini golf, think good times). - **Birthday leave**: Cake Day all the way. Enjoy your day off - you deserve it. - **Help when you need it most**: Confidential counselling, legal support and financial guidance, for free, anytime, anywhere. - **Free parking**: No more 5km fun runs to your desk (unless you want to) **Like what you see?** If you meet the above you are an **Extraordinary Mind.** Apply today!! Mr D is an Equal Opportunity Employer. Applicants from previously disadvantaged groups and people with disabilities will be given preference