Multicultural Marketing Manager

Job description

Department: 12814 Enterprise Corporate - Growth Marketing Status: Full time Benefits Eligible: Yes Hou rs Per Week: 40 Schedule Details/Additional Information: Knowledge of multicultural marketing preferred 7 + years experience in engaging diverse audiences across segments Preferred location of Chicagoland Pay Range: $51.05 - $76.60 The Multicultural Marketing Manager is responsible for developing and executing marketing strategies that effectively engage diverse audiences across multicultural segments. With a strong analytical and consumer centric mindset, this role translates insights into integrated, multi-channel marketing plans and ensures alignment across paid, owned, earned and emerging channels, in partnership with internal and external teams. They work in close collaboration with clinical and administrative business leaders to understand business objectives and ensure marketing goal alignment. This role embraces AI, leveraging it to improve performance and gain efficiencies, in a culture that values experimentation and measurement. Major Responsibilities: Growth Marketing Strategy Independently develop and execute integrated growth marketing strategies informed by consumer insights, data, and business priorities Translate research, analytics, and market signals into actionable marketing plans that drive performance across the full consumer journey Define audience strategies using segmentation, personas, and journey insights to deliver relevant, data - driven campaigns Target key audiences by applying a strong understanding of all media channels, including digital and emerging channels, to deploy the most effective , data-drive n marketing mix Leverages consumer insights, cultural trends, and market research to create impactful campaigns that drive brand awareness, consideration, acquisition, and loyalty among multicultural communities. Cross Functional Leadership and Collaboration Lead cross functional teams and agency partners through influence, aligning stakeholders around shared goals Serve as a strategic marketing advisor, clearly communicating plans, performance, and insights to business and marketing partners Operate effectively in a matrixed environment, balancing competing priorities while maintaining accountability for results Partners closely with internal stakeholders, agencies, community organizations, and cross-functional teams to ensure marketing efforts are culturally relevant, inclusive, and aligned with business objectives. Performance, Optimization, and Innovation Define goals, objectives , KPIs, and success metrics to continuously improve campaign effectiveness and ROI Leverage data, analytics, testing, and emerging tools (including AI and automation) to drive ongoing performance improvement Stay connected to evolving media platforms, consumer behavior, and industry trends to inform marketing strategy and execution Licensure, Registration, and/or Certification Required: None Required. Education Required: Bachelor’s Degree or relevant knowledge in Marketing, Communications or other business-related field Experience Required: 7 + years of experience in marketing or other business-related field and management Knowledge, Skills & Abilities Required: Strong analytical mindset with proven ability to turn insights into marketing action Deep understanding of digital marketing, emerging media channels, and their role within an integrated strategy Experience leading work through influence across cross - functional teams Ability to synthesize complex information and communicate clearly to diverse stakeholders Working knowledge of CRM, performance measurement, and full funnel marketing strategy Excellent written and verbal communication skills Preferred Job Requirements Preferred Education: Master’s Degree preferred Preferred Experience: 7+ years experience in engaging diverse audiences across segments Preferred Knowledge / Skills / Abilities: DISCLAIMER All responsibilities and requirements are subject to possible modification to reasonably accommodate individuals with disabilities. This job description in no way states or implies that these are the only responsibilities to be performed by an employee occupying this job or position. Employees must follow any other job-related instructions and perform any other job-related duties requested by their leaders. Our Commitment to You: Advocate Health offers a comprehensive suite of Total Rewards: benefits and well-being programs, competitive compensation, generous retirement offerings, programs that invest in your career development and so much more – so you can live fully at and away from work, including: Compensation Base compensation listed within the listed pay range based on factors such as qualifications, skills, relevant experience, and/or training Premium pay such as shift, on call, and more based on a teammate's job Incentive pay for select positions Opportunity for annual increases based on performance Benefits and more Paid Time Off programs Health and welfare benefits such as medical, dental, vision, life, and Short- and Long-Term Disability Flexible Spending Accounts for eligible health care and dependent care expenses Family benefits such as adoption assistance and paid parental leave Defined contribution retirement plans with employer match and other financial wellness programs Educational Assistance Program Note: Eligibility for programs listed above may depend on your FTE or status (e.g., full-time, part-time, per diem, temporary, etc.); please ask a Recruiter for more information during an interview. About Advocate Health Advocate Health is the third-largest nonprofit, integrated health system in the United States, created from the combination of Advocate Aurora Health and Atrium Health. Providing care under the names Advocate Health Care in Illinois; Atrium Health in the Carolinas, Georgia and Alabama; and Aurora Health Care in Wisconsin, Advocate Health is a national leader in clinical innovation, health outcomes, consumer experience and value-based care. Headquartered in Charlotte, North Carolina, Advocate Health services nearly 6 million patients and is engaged in hundreds of clinical trials and research studies, with Wake Forest University School of Medicine serving as the academic core of the enterprise. It is nationally recognized for its expertise in cardiology, neurosciences, oncology, pediatrics and rehabilitation, as well as organ transplants, burn treatments and specialized musculoskeletal programs. Advocate Health employs 155,000 teammates across 69 hospitals and over 1,000 care locations, and offers one of the nation’s largest graduate medical education programs with over 2,000 residents and fellows across more than 200 programs. Committed to providing equitable care for all, Advocate Health provides more than $6 billion in annual community benefits.