Multicultural Strategist

Job description

At GALLEGOS United, the Strategy group is a key, respected partner for clients: we help set the agenda and vision for the brands, we bring forth cultural insights to ensure deep relevancy, we ensure creative is not only on strategy but is breakthrough and disruptive, we define the communications principles that guide media choices and we make sure we insert the brand in the most fertile and share worthy conversations. The Multicultural Strategist will work closely with the Executive Creative Director, Social & Influencer Leads and report into the President. He/She will bring to the table a strong point of view and critical thinking across audience insights, cultural & societal shifts, media trends, creative influences, business dynamics, connection context, and tech innovations that inform strong, channel agnostic strategic recommendations. Responsibilities A strong command of consumer understanding will be essential in developing insights that enable consumer-first planning across a wide range of audiences, starting with Hispanics & beyond. Skilled at both authoring strategies as well as working off of existing strategies from clients and/or other agencies on clients’ roster. Take ownership of the quality of the creative brief and briefing process. Positively impact the creative product through sharp insights and inspiration from culture. Identify conversations to be leveraged or disrupted by the brand. Understand and use qualitative and quantitative research effectively. Understands and addresses key business challenges and proactively seek untapped opportunities that can make a difference in market performance/brand equity. Ensure use, adoption and learning of proprietary strategic tools. Create frameworks and methodologies for approaching major strategic issues, leveraging existing intellectual capital and developing innovative concepts. 8+ years of experience working within multicultural required; at a multicultural (Hispanic) agency or within brands targeting U.S. Hispanics. A track record of delivering insights that lead to unexpected, truly creative work for the Hispanic consumer. Culturally plugged in; nimble, inspired and scrappy gatherer of information. Crisp thinker and communicator – verbally, visually and written. Strength of conviction for your point of view (back by data and insights), balanced by an openness to others perspectives. Strong analytical, critical thinking, and problem-solving skills. The ability to thrive in a fast-paced and deadline-driven environment. Self-motivated and demonstrates initiative in identifying opportunities, discerning a clear path forward and acting upon them swiftly. What we bring to the table: A thriving independent and entrepreneur organization that has built dynamic and creative teams. We are trailblazers in creativity. * Salary Range: $125,000 - $150,000 salary range All your information will be kept confidential according to EEO guidelines. *Actual offer may vary by market location, job-related knowledge, skills and experience. Founded in 2001, we became a pioneer in bringing a new level of creativity under the simple premise that creativity aimed at U.S. Hispanics should be world-class . Over the years, the agency has remained minority-owned independent ad agency, whose essence has been described by many in the industry as “creative-smart”: highly effective and unexpected work, always in service to client’s growth.