Multimedia Marketing Specialist

Job description

Together We Thrive | Do What You Say | Do the Right Thing | Better Every Day | Get’er Done Position Purpose The Multimedia Marketing Specialist creates, executes and manages multimedia and digital marketing content that supports brand awareness, lead generation, customer engagement, and company growth. This role combines graphic design, video and photography, digital marketing (website content, campaign execution and analytics) to deliver high-quality marketing impact across multiple platforms. This is a hands-on role for someone who can take a project from concept through execution, manage competing priorities, and use performance data to continuously improve results. Key Responsibilities Primary Role Responsibilities • Create multimedia content including graphic design (ads, signage, web content, social content, other), videos, photography, presentations, email campaigns, trade show materials, internal communications, and sales collateral. • Manage and maintain company social media channels, website content, landing pages, digital media assets, and marketing documentation. • Work with Marketing leadership to strategize/plan out digital campaigns; then, execute, monitor, and optimize the campaigns. Tools will include CRM email campaigns, paid search, paid digital ads, social media, and other channels using performance data to improve results. Customer and Team Support • Partner with Sales, Operations, Customer Service, Technical Support, and other teams to support product launches, campaigns, events, and strategic initiatives. • Coordinate with external vendors, photographers, videographers, printers, and agencies as needed, while managing assigned projects from concept through completion. Safety, Quality, and Continuous Improvement • Ensure customer-facing materials meet DCU brand and messaging standards and follow company safety, security, confidentiality, and compliance requirements. • Track marketing performance, identify opportunities to improve campaign effectiveness and conversion, and stay current with digital marketing trends, tools, and best practices. Success Measures Measure Target or Standard Marketing project and campaign delivery 95%+ completed on time and on brand Digital performance and lead generation Measurable month-over-month and year-over-year improvement in website traffic, conversions, engagement, and qualified leads Marketing analytics and reporting Monthly reporting delivered with clear, actionable insights and recommendations Qualifications Required Preferred Education: Bachelor’s degree Experience: Minimum of 7-10 years of related experience Knowledge and Skills: Proficient in email marketing, digital campaign development/tracking, video production (post-production editing software like Adobe Premiere Pro), graphic design (Adobe Photoshop, InDesign, Figma), photography (proven track record of taking high-quality headshots, event photos, product photos). Licenses or Certifications: [If applicable] Education: Bachelor’s degree or above Experience: Multimedia experience in B2B Knowledge and Skills: [Preferred systems or specialized knowledge] Licenses or Certifications: [If applicable] Physical Requirements • Ability to sit, stand, walk, communicate, and use a computer for extended periods throughout the workday. • Ability to occasionally lift, carry, push, or pull up to 25 pounds when supporting events, trade shows, video/photography, or marketing activities. • Ability to see, hear, communicate, and move as needed to perform the essential functions of the role. • Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions. Working Conditions • Primarily office-based, with occasional work in manufacturing, warehouse, event, or customer environments. • Occasional travel for customer visits, trade shows, company meetings, or other business needs. Disclaimer This job description summarizes the general nature and level of work expected. It is not intended to include every duty, responsibility, or qualification. Door Controls USA may revise responsibilities or assign additional duties based on business needs. This document does not create a contract of employment or alter the at will employment relationship, where applicable. At Door Controls USA, we are always on the lookout for passionate individuals who thrive in dynamic environments. We seek team members who are dedicated to excellence & innovation in the automatic & manual door industry. Ideal candidates should bring a blend of technical skills, customer-focused attitudes, & a willingness to learn & grow with us. Whether you're an experienced professional or just starting out, we offer opportunities to build a rewarding career within a supportive & inclusive workplace. Guided by our mission of Opening Doors for Generations & grounded in our core values—Together We Thrive, Do What You Say, Do the Right Thing, Better Every Day, and Get'er Done—we strive to make a lasting impact for our customers & communities. Join us in delivering high-quality solutions & services to our customers nationwide. Benefits Package Offered for full-time employees: Medical Dental Vision Accidental Insurance Critical Illness Supplemental Life Insurance Short Term Disability Long Term Disability 401K + Company Match Legal Shield