Multiplatform Content Creator / Multimedia Journalist – CT Live, NBC Connecticut

Job description

NBC Connecticut is seeking an innovative, creative, and digitally minded Multiplatform Content Creator / Multimedia Journalist to join the CT Live team. CT Live brings Connecticut to life through engaging stories about the people, places, food, entertainment, businesses, events, and experiences that make our state unique. Our content reaches audiences across broadcast, streaming, digital, social media, YouTube, and . We're looking for a creative storyteller who understands that today's audiences consume content across multiple platforms and can develop engaging stories that inform, entertain, and inspire wherever they choose to watch. This is more than a traditional television MMJ role. It's an opportunity to help shape the future of CT Live by creating original content that lives across multiple platforms. From pitching story ideas and producing digital-first series to covering community events and experimenting with new storytelling formats, you'll play a key role in growing our audience and expanding the CT Live brand. The ideal candidate is naturally curious, thrives on meeting new people, enjoys discovering what's new around Connecticut, and is energized by creating content that connects with audiences. Whether highlighting a local business, covering a community event, showcasing a hidden gem, or bringing a sponsor's story to life through authentic branded content, you'll bring creativity, collaboration, and a multiplatform mindset to every assignment. Working alongside the Executive Producer, CT Live host, Commercial Producer and creative team, you'll pitch original ideas, shoot, write, edit, and produce compelling content that engages audiences, strengthens the CT Live brand, and helps bring innovative sponsorships and community partnerships to life through authentic storytelling. Job Duties Create compelling, multiplatform lifestyle content designed for broadcast, streaming, digital, social media, YouTube, and emerging platforms. Develop original content that expands the CT Live brand while supporting audience growth, engagement, and sponsorship opportunities across every platform. Research, shoot, write, edit, and produce premium lifestyle stories featuring Connecticut's people, businesses, entertainment, food, travel, nonprofits, and community. Develop social-first storytelling that complements broadcast content while also creating original digital-exclusive series and sponsored campaigns. Collaborate with the Executive Producer to identify content opportunities that maximize value across linear, streaming, digital, and social platforms. Produce content that supports integrated sponsorships and branded partnerships while maintaining NBCUniversal's editorial standards. Work closely with Sales, Marketing, Creative Services, and Digital teams to execute multiplatform campaigns that deliver measurable value for advertisers and audiences. Create platform-specific content optimized for Instagram, Facebook, TikTok, YouTube, streaming, and . Analyze audience engagement, platform performance, and emerging digital trends to continuously improve storytelling strategies. Build relationships with community organizations, tourism partners, businesses, nonprofits, creators, and influencers to develop unique content opportunities. Produce evergreen content that can be repurposed across multiple distribution platforms and marketing initiatives. Represent CT Live at community events, sponsored activations, and station initiatives through live and recorded content. Bachelor's degree in Journalism, Communications, Broadcast Journalism, Media Production, Digital Media, or equivalent professional experience. Minimum of one experience as a Multimedia Journalist, Content Creator, Digital Producer, Lifestyle Producer, or similar role. Demonstrated experience writing, shooting, editing, and producing professional-quality video content. Experience creating content across multiple platforms, including broadcast television, streaming, websites, digital publishing, and social media. Strong proficiency with Adobe Premiere Pro, Adobe Creative Cloud, or comparable non-linear editing software. Experience using mobile production tools and digital publishing platforms. Valid driver's license with the ability to travel throughout Connecticut. Additional Requirements Interested candidates must submit a resume/CV through to be considered. Portfolio, demo reel, or links showcasing recent multiplatform content. Three to five examples demonstrating storytelling, content creation, video production, and digital innovation. Must have unrestricted authorization to work in the United States. Must be 18 years or older. Must be covered by Solutions, NBCUniversal's Alternative Dispute Resolution Program. Must become a member of SAG-AFTRA. Must be flexible to work evenings, weekends, holidays, and community events as business needs require. This position is required to be performed full-time from an NBCUniversal-designated worksite. Desired Qualifications Experience creating digital-first, social-first, or multiplatform lifestyle content that extends beyond traditional television. Strong understanding of audience behavior across broadcast, streaming, digital, social media, and emerging platforms. Experience developing branded content, sponsored storytelling, or advertiser-supported campaigns while maintaining editorial integrity. Demonstrated ability to create engaging content optimized for Instagram, Facebook, TikTok, YouTube, OTT, and other digital platforms. Strong storytelling skills with an eye for compelling visuals and platform-specific content. Comfortable appearing on camera as a host when appropriate. Experience using audience analytics, engagement metrics, and digital insights to inform content decisions. Ability to identify emerging trends and quickly transform them into engaging, shareable content. Experience collaborating with Sales, Marketing, Creative Services, Digital, and editorial teams on integrated multiplatform campaigns. Knowledge of SEO, social media best practices, and digital content optimization. Familiarity with AI-powered creative tools, mobile journalism techniques, and emerging content technologies. Passion for creating innovative content that informs, entertains, and connects audiences while strengthening relationships with Connecticut's communities. Knowledge of Connecticut communities, culture, businesses, and events. Excellent organizational, communication, and collaboration skills with the ability to manage multiple projects in a fast-paced environment. As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to . NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit for more information. Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.