New Media Manager, Social and Community Growth

Job description

## Who We Are The Solana Foundation is a non-profit based in Zug, Switzerland, dedicated to the adoption, decentralization, and security of the Solana network. Solana is a high performance blockchain that can deliver a fast and friendly user experience, without sacrificing security. The Solana Foundation is working to realize a world where individuals own their data, use permissionless networks, and transfer information and value freely around the world. We are looking for talented people who are willing to jump right in and use their expertise to help the ecosystem build. ## What We Do The Solana Foundation's marketing and communications team tells the story of what is being built on Solana. We work across developers and founders, traders and crypto-native users, institutions and capital-market participants, payments companies and merchants, enterprises and consumer platforms, and the policymakers and media who shape how all of it is understood. We are deliberately lean, fast, and close to the work. ## The Opportunity Solana's voice on X is one of the strongest in crypto. The people we need to reach next, younger developers, users outside the US, anyone touching onchain finance for the first time, spend their time on YouTube, TikTok, Instagram and others. We're hiring a New Media Manager to build Solana's presence beyond X. This is a maker's role. You'll write, shoot, edit, post and read the numbers, at the speed crypto moves. ## To be Successful in the Role You Will: - Own Solana’s growth strategy across YouTube, TikTok, Instagram, and emerging platforms, developing content and formats that are native to each channel - Create and scale recurring content franchises that build loyal audiences and drive sustained subscriber growth, retention, and participation - Own the content lifecycle from idea to distribution — developing concepts, scripting, producing, editing, publishing, and analyzing performance - Build and manage a network of creators, founders, builders, and other ecosystem voices who can bring Solana stories to life across different formats and audiences - Develop platform-specific content strategies for major Solana moments, including Breakpoint, Accelerate, Hacker Houses, ecosystem launches, and cultural moments - Identify opportunities to reach new audiences through regional, localized, and non-English content - Move at the speed of crypto, turning ecosystem news, trends, and moments into relevant content quickly while maintaining a high bar for quality and judgment - Partner closely with Social, Communications, Product Marketing, and ecosystem teams to integrate new-media content into major campaigns and launches - Manage editors, creators, contractors, and other production resources to maintain a consistent publishing cadence and high creative bar - Use audience data and experimentation to continuously improve formats, distribution, and programming, with a focus on retention, subscriber growth, and meaningful participation You Ideally Have: - Demonstrable success growing a YouTube channel or comparable long-form video presence, with numbers you can show and explain - Hands-on production skill: you can take an idea to a published video without waiting for an agency - Native fluency in crypto culture, including the parts that are difficult to explain to outsiders - A strong instinct for format- you understand why one video works and a near-identical one does not - Comfort being on camera, or a clear plan for who is - The judgment to represent a foundation rather than a personal brand, without becoming corporate - Daily use of AI tools across scripting, editing, thumbnails, localisation and analytics Bonus Points: - **You have built an audience of your own** - Editing skill in Premiere, CapCut, After Effects or equivalent - Experience with non-English audiences and localisation - You have strong views on what crypto content gets wrong