NPD Manager

Job description

JOB DESCRIPTION: Key Responsibilities Develop new p roduct s trategy aligned with business strategy · Translate consumer insights, market trends, and competitive analysis into robust product concepts and formulation briefs. · Lead the alignment with sales, marketing and finance to ensure the new product idea is sizable and meaningful to business. · Collaborate with marketing to develop product name, product claims and label design etc. Good management of NPD project, on time delivery with high quality · Own the NPD stage-gate process, managing critical paths from concept to launch. · Coordinate cross-functional teams (Regulatory, Quality, Supply Chain, Packaging, Marketing) to ensure seamless execution and on time delivery. · Proactively identify and mitigate project risks related to raw material availability, formulation challenges, or regulatory changes. · Ensure all process comply with global and local regulations. Ensure the new product can meet financial KPIs · Evaluate the new product ideas can meet financial KPI in terms of topline sales incremental, gross margin and division margin. · Drive value-engineering initiatives to reduce COGS without compromising product performance. · Manage the NPD budget, including trial costs, lab testing, and pilot runs. Qualifications & Experience · Education: Bachelor’s or Master’s degree in Food Science, Nutrition, Biochemistry, Pharmaceutical Science, or a related discipline. A PhD is a strong plus. · Experience: Minimum 5–7 years of hands-on NPD experience within the dietary supplement, functional food, or sports nutrition industry. · Technical Expertise: Deep knowledge of powder blending, wet granulation, encapsulation, tableting, and liquid/pouch filling technologies. · Project Management: Proven track record of launching successful commercial products; · Soft Skills: Strong problem-solving, cross-functional leadership, and ability to influence without authority. The base pay for this position is N/A In specific locations, the pay range may vary from the range posted. JOB FAMILY: Marketing Support DIVISION: ANI International Nutrition LOCATION: China > Shanghai : 388 W. Nanjing Road, Ciros Plaza ADDITIONAL LOCATIONS: WORK SHIFT: Standard TRAVEL: Not specified MEDICAL SURVEILLANCE: Not Applicable SIGNIFICANT WORK ACTIVITIES: Not Applicable