O2O Manager, PANPAN

Job description

DESCRIPTION: 负责公司防盗门及智能锁业务的O2O（Online to Offline）运营体系建设与管理，推动线上流量向线下销售转化，打造全渠道消费者购买体验。通过整合电商平台、品牌官网、社交媒体、本地生活平台及线下经销商网络，实现获客、转化、安装及售后服务的闭环管理，推动销售增长和品牌影响力提升。 1. RESPONSIBILITY : • 负责公司防盗门及智能锁业务的O2O运营体系建设，推动线上流量向线下销售转化，实现销售增长。 • 制定并执行线上获客策略，通过电商平台、社交媒体及数字营销渠道获取销售线索。 • 建立并优化客户线索（Lead）管理机制，提升线索分配、跟进及转化效率。 • 协同销售团队及经销商，推动线上线下业务联动，提高门店成交率和客户体验。 • 负责消费者从咨询、购买、安装到售后服务的全流程体验管理。 • 监控和分析业务运营数据，持续优化流量获取、转化率及营销投入产出比（ROI）。 • 与销售、市场、电商、客服等团队协作，推动O2O相关项目落地。 2. REQUIREMENTS : • 本科及以上学历，市场营销、电子商务、工商管理等相关专业优先。 • 2年以上O2O运营、电商运营、数字营销或全渠道销售管理经验。 • 熟悉线上线下一体化运营模式，具备客户线索管理经验。 • 了解天猫、京东、抖音、小红书、微信生态等主流平台的运营逻辑。 • 有智能锁、智能家居、建材家居、家装或耐用消费品行业经验者优先。 • 具备较强的数据分析能力和业务洞察能力，能够通过数据驱动业务改善。 • 具备优秀的跨部门沟通协调能力、项目管理能力及结果导向意识。 • 具有创新思维和较强执行力，能够适应快速变化的市场环境。 3. QUALIFICATIONS : • 本科及以上学历 We are the ASSA ABLOY Group Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access. As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally. As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.