冠军宠物-Online Trade Marketing Manager

Job description

Job Description: For Champion Petfoods EC all-channel Trade marketing management 1. All channel VC design Design promotion guidelines across all channels, set price tiers for differentiated categories across platforms Establishes VC monitoring mechanisms 2. Build channel strategies Design "where to play" strategy for channel positioning Build omnichannel role positioning and product matching； clarify the core roles of each channel and develop a "channel × product mix" strategy Improve product rollout guidance, rhythm, and tracking Improve channel investment guidance and investment KPIs/ROI 3. Lead cross function team (sales/ MKT/Supply Chain/Finance) to enable key business cycles Coordinate sales team business plan and review, set key KPI and checking trace Bridge MKT and sales team to facilitate an integrated business campaign on channels. Coordinate with finance team to manager an efficient value chain by channels Requirements: At least 8 years' experience EC Trade Marketing experience is fundamental. EC sales experience is a plus Strong communication and manage complexity ability Basic financial knowledge and experience in target allocation, budget management, contract and rebate management Fluent oral English is must