About Lokal : In 2018, we began with a WhatsApp group with a simple hypothesis: people in tier-2/3 towns weren’t really using the internet meaningfully yet. We believed that if we started with local content in their own language, they’d come back every day; once there was a habit and trust, that same space could naturally grow into classifieds and, eventually, something they used for almost everything online.This spark became Lokal. Our first instinct was to put everything in one place & one app - local updates, classifieds, jobs, matrimony and more. It worked, till it stopped working. Users gave us the insight - when one use case outweighs the others, everything else seems like noise. We listened. Like how Craigslist quietly seeded a generation of focused companies & marketplaces, we began unbundling and verticalising.Today, Lokal is a house of focused apps, many products, one mission:to connect Tier-2/3+ India to the Knowledge, opportunities, tools and experts they’ve always deserved.We now operate dozens of live apps across categories like:Edutainment & Skill Learning – practical skills and learning in regional languages (GyanTV)Matrimonial Matchmaking – hyperlocal, compatibility-first partner search (Lokal Matrimony)Agri Consulting – farmer-first advisory in local languages (AgriLokal)Social & Community – Place to find & post social updates (Lokal app)Emotional Well-being & Peer Support – safe spaces to talk and feel heard (Dostt & Eaze)Astrology & Guidance – instant access to trusted Astrologers via chat and voice (AstroLokal)Advisory Services – early bets in legal help, financial guidance, career counselling, and moreUnder the hood, Lokal is a discovery and access platform: local-language internet + deep Bharat insight+ AI. When someone opens a product we’ve built, they don’t wade through clutter; they get a straight line to what they came for. This is the story new teammates walk into:a company that started as a whatsapp group, became a family of focused apps, and kept one belief at the centre — access changes lives.We ship fast. We learn fast. We build for Bharat. We are backed by leading global and domestic investors including Y Combinator, Sony, Global Brain, India Quotient, and 3one4 CapitalRole Overview :We are looking for an Operational Strategist to work closely with the Business, Sales, Product, Marketing, and Operations teams to drive execution, improve operational efficiency, and own key business metrics. The ideal candidate is analytical, execution-focused, and passionate about solving business challenges in a fast-paced environment. Key Responsibilities : Own end-to-end business performance across the sales operations funnel.Monitor and improve key business metrics, including:Lead-to-Call Conversion (L2C), Call-to-Sale Conversion (C2S), Revenue Achievement (Revenue), Average Order Value (AOV), Renewal & Retention (R&R), Sales Productivity (SP), Sales Funnel Leakage (SFL), Sales Cycle Time (SCT), SLA & TAT Adherence (SLA/TAT), and Customer Activation & Onboarding (CAO). Drive initiatives to improve conversion rates, revenue, and operational efficiency.Collaborate with Sales, Product, Marketing, and Operations teams to execute high-impact business initiatives.Analyze sales funnel performance, identify bottlenecks, and implement corrective action plans.Build dashboards and reporting frameworks to track business performance and operational KPIs.Define, monitor, and improve SLAs, process adherence, and team productivity.Lead cross-functional projects from planning through execution with measurable outcomes.Conduct weekly business reviews, identify trends, and recommend data-driven improvements.Partner with Product teams to enhance features that improve sales performance and customer experience.Drive automation initiatives to improve operational scalability and reduce manual effort.Manage cross-functional stakeholders and ensure timely execution of key business priorities.RequirementsBachelor's degree in Business, Engineering, Management, or a related field.2–3 years of experience in Business Strategy, Sales Operations, Business Operations, or a similar role.Experience working in a sales-driven, high-growth startup environment.Strong understanding of sales operations, revenue management, and business metrics.Excellent analytical and problem-solving skills.Proficiency in Excel or Google Sheets; knowledge of SQL and BI tools is an added advantage.Strong stakeholder management and cross-functional collaboration skills.Ability to manage multiple priorities and deliver results in a fast-paced environment.Excellent communication and project management skills.
About Lokal :
In 2018, we began with a WhatsApp group with a simple hypothesis: people in tier-2/3 towns weren’t really using the internet meaningfully yet. We believed that if we started with local content in their own language, they’d come back every day; once there was a habit and trust, that same space could naturally grow into classifieds and, eventually, something they used for almost everything online.This spark became Lokal. Our first instinct was to put everything in one place & one app - local updates, classifieds, jobs, matrimony and more. It worked, till it stopped working. Users gave us the insight - when one use case outweighs the others, everything else seems like noise. We listened. Like how Craigslist quietly seeded a generation of focused companies & marketplaces, we began unbundling and verticalising.
Today, Lokal is a house of focused apps, many products, one mission:
to connect Tier-2/3+ India to the Knowledge, opportunities, tools and experts they’ve always deserved.
We now operate dozens of live apps across categories like:
- Edutainment & Skill Learning – practical skills and learning in regional languages (GyanTV)
- Matrimonial Matchmaking – hyperlocal, compatibility-first partner search (Lokal Matrimony)
- Agri Consulting – farmer-first advisory in local languages (AgriLokal)
- Social & Community – Place to find & post social updates (Lokal app)
- Emotional Well-being & Peer Support – safe spaces to talk and feel heard (Dostt & Eaze)
- Astrology & Guidance – instant access to trusted Astrologers via chat and voice (AstroLokal)
- Advisory Services – early bets in legal help, financial guidance, career counselling, and more
Under the hood, Lokal is a discovery and access platform: local-language internet + deep Bharat insight+ AI. When someone opens a product we’ve built, they don’t wade through clutter; they get a straight line to what they came for. This is the story new teammates walk into:
a company that started as a whatsapp group, became a family of focused apps, and kept one belief at the centre — access changes lives.We ship fast. We learn fast. We build for Bharat.
We are backed by leading global and domestic investors including Y Combinator, Sony, Global Brain, India Quotient, and 3one4 Capital
Role Overview :
We are looking for an Operational Strategist to work closely with the Business, Sales, Product, Marketing, and Operations teams to drive execution, improve operational efficiency, and own key business metrics. The ideal candidate is analytical, execution-focused, and passionate about solving business challenges in a fast-paced environment.
Key Responsibilities :
- Own end-to-end business performance across the sales operations funnel.
- Monitor and improve key business metrics, including:Lead-to-Call Conversion (L2C), Call-to-Sale Conversion (C2S), Revenue Achievement (Revenue), Average Order Value (AOV), Renewal & Retention (R&R), Sales Productivity (SP), Sales Funnel Leakage (SFL), Sales Cycle Time (SCT), SLA & TAT Adherence (SLA/TAT), and Customer Activation & Onboarding (CAO).
- Drive initiatives to improve conversion rates, revenue, and operational efficiency.
- Collaborate with Sales, Product, Marketing, and Operations teams to execute high-impact business initiatives.
- Analyze sales funnel performance, identify bottlenecks, and implement corrective action plans.
- Build dashboards and reporting frameworks to track business performance and operational KPIs.
- Define, monitor, and improve SLAs, process adherence, and team productivity.
- Lead cross-functional projects from planning through execution with measurable outcomes.
- Conduct weekly business reviews, identify trends, and recommend data-driven improvements.
- Partner with Product teams to enhance features that improve sales performance and customer experience.
- Drive automation initiatives to improve operational scalability and reduce manual effort.
- Manage cross-functional stakeholders and ensure timely execution of key business priorities.
Requirements
- Bachelor's degree in Business, Engineering, Management, or a related field.
- 2–3 years of experience in Business Strategy, Sales Operations, Business Operations, or a similar role.
- Experience working in a sales-driven, high-growth startup environment.
- Strong understanding of sales operations, revenue management, and business metrics.
- Excellent analytical and problem-solving skills.
- Proficiency in Excel or Google Sheets; knowledge of SQL and BI tools is an added advantage.
- Strong stakeholder management and cross-functional collaboration skills.
- Ability to manage multiple priorities and deliver results in a fast-paced environment.
- Excellent communication and project management skills.
Lokal - India's largest hyperlocal platform in Indian languages is focussed on building a world-class product for non-english speakers in India by providing them local information, classifieds and evolving with more meaningful use cases every day. We are operational in Andhra Pradesh, Telangana, Tamil Nadu, Kerala, Karnataka, Maharashtra, Gujarat, Punjab and West Bengal with 50M+ downloads as on today.
Lokal - India's largest hyperlocal platform in Indian languages is focussed on building a world-class product for non-english speakers in India by providing them local information, classifieds and evolving with more meaningful use cases every day. We are operational in Andhra Pradesh, Telangana, Tamil Nadu, Kerala, Karnataka, Maharashtra, Gujarat, Punjab and West Bengal with 50M+ downloads as on today.
