Organic Marketing

Job description

Drivetrain is on a mission to empower businesses to make better decisions. Our financial planning & decision-making platform helps companies scale and achieve their targets predictably. Drivetrain is a remote-first company headquartered in the San Francisco Bay Area. Founded in 2021 by a couple of ex-Googlers, Drivetrain is a fast-growing company on a trajectory for success with backing from leading venture capital firms. **Drivetrain provides a great culture for its employees to thrive in and be happy.** **💜 Remote-friendly:** Drivetrain brings together the best and the brightest, no matter where they are and provides them a great degree of autonomy. We trust our people. **🗣️ Open & transparent:** We know that when our creators have access to all the information they need, their best work will emerge. **👏 Idea-friendly:** We provide an environment to explore new ideas, to take risks, to make mistakes, and to learn, so you can succeed. Anyone in the company can come up with great ideas and become a catalyst for positive change. We let the best ideas win. **👥 Customer-centric:** We follow a product-led growth strategy, continuously learning from our customers and collaborating to build the amazing software that Drivetrain is. We're hiring an Organic Marketing Lead to own and grow Drivetrain's organic acquisition channels — SEO, content, community, and organic social — as a primary driver of pipeline for our enterprise SaaS audience (CFOs, finance leaders, RevOps). This is a builder role: you'll set strategy and execute, using AI tools to move faster and go deeper than a traditional organic team could. ### What You'll Do - Own the organic growth strategy across SEO, content marketing, and organic social, with clear pipeline and traffic targets - Build and manage a content engine (blog, guides, comparison pages, thought leadership) targeted at finance/FP&A personas in B2B SaaS - Run technical and on-page SEO: keyword strategy, site architecture, internal linking, content refreshes, and performance tracking - Use AI tools to scale content research, drafting, optimization, and repurposing — without sacrificing quality or brand voice - Grow organic social presence (LinkedIn especially) — founder/exec ghostwriting, company page strategy, and community engagement - Partner with product marketing and design on landing pages, comparison content, and conversion optimization for organic traffic - Analyze funnel performance (traffic → signups/pipeline) and report on what's working, using data to prioritize the roadmap - Stay ahead of SEO/AI-search shifts (e.g., how content performs in LLM-driven search) and adapt strategy accordingly ### What We're Looking For - 4–7 years in organic marketing, SEO, or content marketing, ideally in B2B SaaS - Proven track record of driving measurable organic traffic and pipeline growth - Strong writer/editor with the judgment to know what's worth publishing - Working fluency with AI tools as part of daily workflow — using LLMs for research, drafting, optimization, and workflow automation isn't a "nice to have," it's how you already work - Comfort with SEO tooling (Ahrefs/Semrush, GSC, GA4) and basic technical SEO concepts - Ability to work independently in a fast-moving startup, balancing strategic thinking with hands-on execution - Bonus: experience marketing to finance/FP&A or other technical B2B personas