Organic Search Manager

Job description

Accountabilities: Own organic search strategy: Develop and execute a full-funnel keyword strategy covering high-intent terms, head terms, question-based queries, and other opportunities that generate qualified organic traffic and conversions. Drive ranking performance: Monitor keyword performance and implement on-page improvements to increase visibility, secure top search positions, and strengthen organic market share. Analyze competitive opportunities: Regularly assess competitor keyword profiles and search visibility to identify content gaps, missed opportunities, and areas where market share can be captured. Lead GEO initiatives: Develop strategies that increase brand authority and visibility within AI-generated answers, large language models, conversational search, and other emerging generative search experiences. Optimize for AI discovery: Identify audience-relevant prompts, improve site architecture and content signals, and use AI personas to simulate user journeys and understand how different AI models interpret and surface brand content. Manage technical SEO: Oversee site structure, crawlability, redirects, 404 management, Core Web Vitals, and other technical foundations that support a fast, accessible, search-friendly experience. Strengthen structured data: Implement and optimize sophisticated Schema Markup to provide search engines and AI crawlers with clear context, authorship, and content relationships. Partner on content: Collaborate with content teams to develop and optimize content around audience needs, search intent, relevance, and organic growth opportunities. Optimize on-page elements: Refine page titles, meta descriptions, heading structures, internal linking, and other page-level signals to maximize relevance and ranking potential. Measure and communicate performance: Use tools such as Conductor, GA4, Google Search Console, and emerging AI-tracking platforms to monitor traditional rankings, GEO visibility, traffic, conversions, and overall organic performance. Provide executive insights: Deliver regular reporting on Share of Voice, conversion trends, organic performance, and ROI, translating data into clear recommendations for leadership. Champion SEO and GEO cross-functionally: Act as the primary bridge between Marketing, Product, and Engineering, advocating for scalable SEO and GEO practices across digital initiatives. Requirements: SEO experience: 5+ years of experience managing organic search strategy, with demonstrated ownership of end-to-end SEO programs and measurable performance improvements. GEO expertise: Significant experience developing or implementing GEO strategies, with a strong understanding of how AI-generated search and large language models are changing organic discovery. B2B technology background: Experience in B2B marketing within the technology sector; experience in IT security, cybersecurity, or SaaS is particularly valuable. Marketing analytics: Strong analytical capabilities and experience using data to identify trends, diagnose performance issues, and translate insights into actionable optimization strategies. Marketing technology: Experience with Salesforce and Google Analytics, as well as familiarity with SEO and search performance platforms. Inbound marketing expertise: Strong understanding of end-to-end inbound marketing functions and how organic search contributes to acquisition and conversion. Technical SEO skills: Knowledge of site architecture, crawlability, redirects, Core Web Vitals, structured data, internal linking, and other technical and on-page SEO practices. AI and emerging search knowledge: Ability to understand and adapt to evolving AI search experiences, conversational platforms, LLMs, and generative search behavior. Strategic and creative thinking: Ability to combine quantitative analysis with intuition, experimentation, and creative problem-solving to identify growth opportunities. Communication skills: Excellent written and verbal communication, with the ability to explain technical SEO and GEO concepts clearly and influence stakeholders across Marketing, Product, and Engineering. Education: Bachelor's degree in Marketing or a related field, or equivalent professional experience. Work authorization: This position is remote and open to candidates located in the United States. Benefits: Base salary: $120,000–$130,000, depending on skills, experience, and alignment with the role. Performance incentives: Company-wide bonuses tied to monthly sales targets. Referral rewards: Employee referral bonus opportunities. Professional development: Tuition reimbursement, certification reimbursement, and bonuses for completing certifications. Work environment: Fully remote role within a modern, technology-focused environment. Additional support: Reasonable accommodations are available throughout the hiring process for qualified applicants. How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether? Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #LI-CL1 This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Organic Search Manager based in United States. This is a strategic, hands-on SEO and Generative Engine Optimization (GEO) role focused on strengthening organic visibility across traditional search engines and emerging AI-driven discovery platforms.You will own full-funnel search strategy, from keyword research and technical optimization to content relevance and conversion performance.The role combines SEO expertise with an understanding of how large language models and conversational search platforms surface and cite information.You will work cross-functionally with Marketing, Product, Content, and Engineering to embed scalable search best practices across digital initiatives.Success will be measured through stronger rankings, share of voice, qualified organic traffic, conversions, and visibility within AI-generated answers.You will also use data, experimentation, competitive intelligence, and emerging AI tools to identify opportunities and continuously improve performance.This is an opportunity to shape an evolving, AI-first organic search strategy within a technology-focused environment.